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Activist Skincare

A sustainable and cruelty-free skincare brand using top-quality active ingredients.

  • Female-Founded
  • Clean Ingredients
  • Sustainable Practices
  • Ethical Production
  • Giving Back
FOUNDER Allison Callaway
HEADQUARTERS Los Angeles, CA
Activist Skincare

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Behind the Brand

Activist Skincare was founded by skincare aficionado and lifelong environmental advocate Allison Callaway. Allison struggled with acne for many years, visiting countless dermatologists and trying all kinds of treatments, but nothing seemed to work. Over time, however, Allison realized the importance of self-care that is more than skin deep, and underwent a complete mindset shift. Focusing on improving her nutrition and well-being, she discovered the powerful impact of holistic wellness on her skin and overall health.

Later, while working as an art director for a series of large fashion brands and feeling misaligned with her work's contribution to consumerist culture, she began to explore the concept of business as a force for good. Allison began to attend entrepreneur meetups in her area and developed an idea for a socially-responsible company merging skincare and environmentalism. She took a formulation course to learn how to develop her own products, and over the course of a few years developed a full line of ethically-sourced, high-performance, and refillable skincare that combines the efficacy of clinical products with the utmost respect for our bodies and planet.

Allison started making products in her own kitchen, bringing in chemists to help tweak formulas when necessary, and partnering with sustainably-minded content creators to get the word out. Eventually, Allison moved production into a studio-lab in Southern California, where the Activist Skincare team manufactures its products in small batches today. With its certified organic and cruelty-free ingredients, sustainable and refillable packaging, and 1% For the Planet commitment, Activist Skincare has quickly developed into one of the most sustainable and ethical beauty brands on the market.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

There have been so many amazing moments and hurdles to jump over, but a few of them are taking the leap of faith to move the business into my first space outside our home and the moments my son wants to help me with my experiments, filling bottles or taking inventory.

What is your favorite thing to do in your free time? - +

Being in the ocean and the mountains with my family. We are transplants to Southern California, having moved here from a flat, land-locked state, and we don't take the natural beauty of this place for granted. We love to surf, paddleboard, hike, camp and enjoy mother nature every chance we get!

What is an essential part of your daily routine? - +

Taking my vitamins and supplements in the morning. I have a healthy obsession with nutrition, and every morning I put out a little dish of each family member's capsules for the day. I love learning about how our bodies function and how what we put into them affects us. I have everyone's supplement regimen dialed into their own personal needs for whatever life is currently demanding.

What is your biggest pet peeve? - +

As a super analytic person, it bothers me a lot when people accept the status quo or stop at conventional wisdom and don't dig deeper to find the truth. There is so much to discover about our world, and humanity has so much potential to be a force for good. A lot of people just follow what everyone else is doing without examining why. I find that impossible to accept.

What is one thing most people don’t know about you? - +

Because I'm on the quiet side and keep a lot to myself, many people who don't know me well tend to believe I'm meek. But I actually have a huge appetite for adventure. I could probably be considered an adrenaline junkie. Being an entrepreneur feeds into that in a big way, as does exploring nature. When my son enters kindergarten this fall and I have more time to myself, I plan to spend a lot of it getting tossed around in the waves and getting better at surfing.

What do you want to be remembered for? - +

Living life to the fullest. I am pretty aware of my own mortality for some reason, and I am compelled to give it all I've got. It is hard for me to relax and just ""be"" — but that's who I am. Intensity is hard-wired into me and I try to channel it in a positive way, since I have learned that I can't change that about myself.

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