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immi

A better-for-you Asian American food brand offering the world's first low-carb, high-protein instant ramen.

  • AAPI-Founded
  • Clean Ingredients
FOUNDER Kevin Lee & Kevin Chanthasiriphan
HEADQUARTERS San Francisco, CA
immi

Behind the Brand

immi was founded by longtime friends and former coworkers Kevin Lee (“KLee”) and Kevin Chanthasiriphan (“KChan”). Both KLee and KChan grew up in Asian food families; KChan’s grandmother and dad ran noodle hawker stalls and restaurants in Thailand and LA, while KLee’s grandparents were produce farmers in Taiwan. KLee and KChan met a decade ago as coworkers the tech industry, where they were the only two team members who would get noodles for breakfast. Over many conversations and bowls of noodles, KLee and KChan realized they had much in common, including families who suffered through chronic health conditions, and a desire to reinvent their favorite childhood Asian foods with healthier ingredients and better nutrition profiles.

With no experience in the food industry, KLee and KChan read research papers, watched Youtube tutorials, and spoke to nutritionists, chefs, and food scientists in order to create the first 200 versions of their ramen in their own kitchens. After two years of product development, they launched the world's first low-carb, high-protein, and 100% plant-based instant ramen to a 35,000-person waitlist. Fast forward to today, immi has become a pantry favorite amongst ramen lovers all over the country, with the team continuously improving their products and pioneering a new category in better-for-you ramen.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

An unforgettable moment while building immi was when one of our favorite international music DJs, Kygo, reached out cold to us after hearing about and enjoying immi, and we got to meet him and his team in Vegas.

What is your favorite thing to do in your free time? - +

In our free time, we both love going to live music shows around New York, Los Angeles, San Francisco, and Las Vegas. KLee is also on his 3rd DJ lesson.

What is an essential part of your daily routine? - +

We both exercise daily and find it an essential part of our daily routine in order to make sure we have enough stamina to last through this founder journey. KChan has also been doing jiu-jitsu for nearly a decade.

What is your biggest pet peeve? - +

When someone doesn't eat all the meat off the chicken wing bones 😆.

What is one thing most people don’t know about you? - +

I once hiked Machu Picchu on accident. Two friends and I bought a Groupon for a 5 day trip in Peru that was marketed as a bunch of homestays and local sightseeing. When we arrived, we realized it was a 5 day trek through one of the two main trails: the Salkantay Trail. I had to rent a bunch of gear because I was so drastically unprepared and got food poisoning and elevation sickness on the 2nd night. We all finished the trek and rationalize it as character building but it was brutal.

What do you want to be remembered for? - +

For bringing nutritious and delicious food to the world through immi!

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