Golde was founded by Trinity Mouzon Wofford, who was just 23 years old when she started the company. Trinity grew up with an interest in holistic nutrition and health due to her mom, who had long struggled with a severe autoimmune disease but found relief after a holistically-minded doctor prescribed her functional medicine. Witnessing her mom’s transformation, Trinity was initially inspired to attend medical school and become a holistic doctor, but she later discovered that her mom couldn’t continue seeing her functional medicine doctor as she could not afford it. This discovery caused Trinity to pivot from her medical school plans to starting a more fun, approachable, and accessible wellness company.

Trinity teamed up with her high school sweetheart, Issey Kobori, and the couple started Golde on top of their full-time jobs. They bootstrapped the business from their one-bedroom apartment in Brooklyn, teaching themselves everything from designing packaging, taking product photography, mixing ingredients by hand, and shipping out orders. During this time, they paid themselves $50 a week to buy groceries at the farmer’s market. However, as Golde rolled out into more and more stores, word of their products spread like wildfire and larger retailers began to take notice. Fast forward to today, Golde has grown into a cult-favorite brand and a household name in the wellness space.