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Golde

A superfood wellness and beauty brand offering latte blends, drink mixes, and face masks.

  • Female-Founded
  • Black-Founded
  • Clean Ingredients
FOUNDER Trinity Mouzon Wofford
HEADQUARTERS New York, NY
Golde
  • Golde

    Shroom Shield

    $18.00

    Shroom Shield is a superfood hot cocoa with some seriously major benefits. Functional mushrooms reishi and turkey tail provide stress support and b...

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  • Golde

    Pure Matcha

    $28.00

    Say hello to Golde's cult-favorite superfood for energy + antioxidants. Pure Matcha is sourced from small farms in Uji, Japan for a ceremonial-grad...

    View full details

Behind the Brand

Golde was founded by Trinity Mouzon Wofford, who was just 23 years old when she started the company. Trinity grew up with an interest in holistic nutrition and health due to her mom, who had long struggled with a severe autoimmune disease but found relief after a holistically-minded doctor prescribed her functional medicine. Witnessing her mom’s transformation, Trinity was initially inspired to attend medical school and become a holistic doctor, but she later discovered that her mom couldn’t continue seeing her functional medicine doctor as she could not afford it. This discovery caused Trinity to pivot from her medical school plans to starting a more fun, approachable, and accessible wellness company.

Trinity teamed up with her high school sweetheart, Issey Kobori, and the couple started Golde on top of their full-time jobs. They bootstrapped the business from their one-bedroom apartment in Brooklyn, teaching themselves everything from designing packaging, taking product photography, mixing ingredients by hand, and shipping out orders. During this time, they paid themselves $50 a week to buy groceries at the farmer’s market. However, as Golde rolled out into more and more stores, word of their products spread like wildfire and larger retailers began to take notice. Fast forward to today, Golde has grown into a cult-favorite brand and a household name in the wellness space.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

I always come back to the first time I saw our product on-shelf at one of our earliest retailers. That moment made me realize I was building something real, and it felt truly special.

What is your favorite thing to do in your free time? - +

I love to garden! It’s so fun to watch your plants grow and harvest food you’ve grown yourself, but the actual work of it is my favorite part! It’s super meditative and I appreciate that it gets me away from my screens, interacting with nature.

What is an essential part of your daily routine? - +

I live and die by my 3pm matcha break! It’s the perfect boost to power me through the rest of the work day, and it’s so yummy it really feels like a treat. I love adding Golde’s Coconut Collagen Boost to make it extra delicious and creamy.

What is your biggest pet peeve? - +

Probably diet culture and the notion of “detoxing” within wellness.

What is one thing most people don’t know about you? - +

I really love horror movies!

What do you want to be remembered for? - +

Getting superfoods into the routines of as many people as possible.

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  • Golde

    Pure Matcha

    $28.00

    Say hello to Golde's cult-favorite superfood for energy + antioxidants. Pure Matcha is sourced from small farms in Uji, Japan for a ceremonial-grad...

    View full details
  • Golde

    Pure Matcha

    $28.00

    Say hello to Golde's cult-favorite superfood for energy + antioxidants. Pure Matcha is sourced from small farms in Uji, Japan for a ceremonial-grad...

    View full details
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