Behind the Brand
good light was founded by journalist, advocate and author, David Yi and beauty industry veteran Michael Engert. After launching the fashion and beauty verticals at news site Mashable, David founded Very Good Light — an editorial website dedicated to redefining masculinity — in 2016. As a proud AAPI and queer founder, David never felt represented by the beauty industry and always dreamt of creating a gender-inclusive beauty brand. They felt that the beauty aisles were either hyper-masculine or hyper-feminine, with male-identifying consumers being expected to use certain types of products and not others.
After 4 years of working on Very Good Light, David found himself in the mental headspace to bring his skincare line to life. He teamed up with Michael, former head of direct to consumer at suncare brand Supergoop, and the co-founders got to work. David and Michael heavily involved the Very Good Light community in the creation of their first good light products, and it took 2 years of research and development to launch their Cosmic Dew Water Cleanser, Moon Glow Milky Toning Lotion, and We Come in Peace Microbiome Serum. Today, with an expanded and multiple award-winning product line, the good light team is highlighting the diversity and fluidity of today’s world and promoting a more inclusive definition of beauty.