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good light

A gender-inclusive skincare brand that makes clean and super-hydrating products for all.

  • AAPI-Founded
  • Clean Ingredients
  • Sustainable Practices
  • Ethical Production
  • Giving Back
FOUNDER David Yi & Michael Engert
HEADQUARTERS New York, NY
good light

Behind the Brand

good light was founded by journalist, advocate and author, David Yi and beauty industry veteran Michael Engert. After launching the fashion and beauty verticals at news site Mashable, David founded Very Good Light — an editorial website dedicated to redefining masculinity — in 2016. As a proud AAPI and queer founder, David never felt represented by the beauty industry and always dreamt of creating a gender-inclusive beauty brand. They felt that the beauty aisles were either hyper-masculine or hyper-feminine, with male-identifying consumers being expected to use certain types of products and not others. 

After 4 years of working on Very Good Light, David found himself in the mental headspace to bring his skincare line to life. He teamed up with Michael, former head of direct to consumer at suncare brand Supergoop, and the co-founders got to work. David and Michael heavily involved the Very Good Light community in the creation of their first good light products, and it took 2 years of research and development to launch their Cosmic Dew Water Cleanser, Moon Glow Milky Toning Lotion, and We Come in Peace Microbiome Serum. Today, with an expanded and multiple award-winning product line, the good light team is highlighting the diversity and fluidity of today’s world and promoting a more inclusive definition of beauty.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

DAVID: The most unforgettable moments are with your team. I could not do this without our dedicated staffers, my co-workers, my co-founder, who are all so passionate about our mission of beauty beyond the binary. I’m so proud to be a part of a team whose passion drives us forward, daily.

What is your favorite thing to do in your free time? - +

DAVID: I’m a Taurus through and through, meaning, I love nesting, being at home, solitude, and reading in my bed. Of course, I need nice linens or sheets, space must be clean, and amenable for napping.

What is an essential part of your daily routine? - +

DAVID: I must stretch, walk, or workout everyday. This is so imperative for my mental health and allows my spirituality to also be expanded. I also love so much my skincare regimen full of good light cosmetics products, which allow me to reflect, pause, and show so much gratitude.

What is your biggest pet peeve? - +

DAVID: My biggest pet peeve is having long fingernails. I need to trim at least once, moisturize the cuticles, and have a nice sheen to the nails.

What is one thing most people don’t know about you? - +

DAVID: Most people don’t know that I was obsessed with K-pop so much that when I was younger, I went to Korea by myself to audition for K-pop agencies. This was when I was 14. I was fearless, I wanted to prove to the world I could do something big, and it’s so insane thinking about it now and how such a young person from a smaller city could dream so big.

What do you want to be remembered for? - +

DAVID: Kindness. I want my worth to be based upon the good light shared with others on this planet. I love so much sharing this lived-in experience with others and humbled to be here on Earth.

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