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PREVAIL Jerky

A healthy jerky brand offering 100% grass-fed and allergen-free beef jerky sourced from New Zealand farms.

  • Female-Founded
  • Clean Ingredients
  • Giving Back
FOUNDER Glen Kohn & Ashley Kohn
HEADQUARTERS Chicago, IL
PREVAIL Jerky

Behind the Brand

Prevail Jerky was founded by husband-and-wife duo Glen and Ashley Kohn. The origins of Prevail go back to 2004, when Ashley was diagnosed with celiac disease and changed the way the Kohn family ate. The Kohns, including two kids with serious food allergies, began to eliminate gluten, soy, dairy, and refined sugars from their foods and adopted a paleo diet. This disqualified many of the snacks that they used to enjoy, and they found it extremely difficult to find clean snacks that met their standards for taste. Glen, who had always enjoyed cooking and smoking meats, was especially nostalgic for beef jerky. He worked on creating a homemade jerky recipe that his wife and kids would be able to enjoy, eventually creating a version so delicious that the Kohns knew they needed to sell it.

To kick off their business, Glen and Ashley set out to source the highest-quality beef they could find. They landed on 100% grass-fed and antibiotic-free beef from family-owned farms in New Zealand, enabling them to produce an exceptionally tender jerky with minimal ingredients. From day one (and to this day), Glen and Ashley slow-cooked each batch of jerky in small batches. They developed a proprietary flavor blend containing organic spices from all over the world and actually smoke their jerky with authentic cherry wood smoke. Through Prevail, the Kohns are making clean snacking more accessible and delicious to all, one bag of jerky at a time.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

You never forget the first time milestones, that first local store that takes a chance on you to those larger 'pinch me accounts'. I love being able to make a difference for people through food.

What is your favorite thing to do in your free time? - +

Spend time outside with our kids.

What is an essential part of your daily routine? - +

Taking 15 minutes to myself before I start my day.

What is your biggest pet peeve? - +

Fake ingredients in our food~ seriously why are they in there?!!

What is one thing most people don’t know about you? - +

I make an amazing paleo cupcake.

What do you want to be remembered for? - +

For helping change the way people think about protein snacking. Clean label food can be delicious and healthy at the same time.

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