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Graza

An olive oil brand offering single-origin drizzling and cooking olive oils freshly packaged in squeezy bottles.

  • Clean Ingredients
  • Ethical Production
FOUNDER Andrew Benin & Allen Dushi
HEADQUARTERS New York, NY
Graza

Behind the Brand

Graza was founded by co-founders Andrew Benin and Allen Dushi. Andrew previously worked at direct-to-consumer startups like Warby Parker, Casper, and Magic Spoon, while Allen ran a nine-figure business in the apparel industry. Andrew always had an affection for olive oil due to the health benefits, delicious taste, and beautiful supply chain, and knew that he wanted to start an olive oil brand. After a trip to the Mediterranean, Andrew came back to New York with a suitcase full of high-quality and upscale olive oils. He hosted a tasting with his friend Michael Anthony, Executive Chef of Gramercy Tavern in NYC, who ultimately advised against starting a luxury olive oil brand due to market saturation. He told Andrew that there were enough boutique olive oil companies out there, causing Andrew to pivot from his original idea to focusing on a more mass-market (yet still premium) approach for a larger audience. With the help of a design agency, Andrew got to work on creating a brand identity that was lighter, sexier, and more fun — starting with Graza’s iconic chef-inspired squeeze bottles.

Prior to their direct-to-consumer launch, the Graza team purchased a bottle sealing machine from Alibaba, gathered friends in their Brooklyn office, and together packed about 800 bottles of olive oil to send out to content creators. They generated a lot of buzz and their hard work paid off; Graza sold out of product just one week after launch. Despite an explosive launch, demand for Graza’s olive oils has not slowed thanks to the company’s premium-quality products at accessible price points. Today, Graza continues to delight consumers with some of the freshest and best-tasting single-origin olive oils on the market.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

ALLEN: The first 72 hours after launching were a rollercoaster of hood and bad and all just blend together. The good: we sold out of what we thought would be 4 months of stock in 24 hours, Molly Baz posting about our oil organically on launch day, Whole Foods buyers in our DM’s. The bad: Shopify crashing for 2 hours on launch day. FedEx losing the first 100 orders we ever shipped, we sold out in 24 hours so customers who ordered on day 2 had to wait a month for their shipment!

What is your favorite thing to do in your free time? - +

ALLEN: Eat, drink, cook, play, friends, family, tennis.

What is an essential part of your daily routine? - +

ALLEN: All routine has gone out the window. Have a 2 month old at home. Finally splurged on a nice automatic coffee maker and it’s an amazing part of the day.

What is your biggest pet peeve? - +

ALLEN: Clutter. Kills me!!

What is one thing most people don’t know about you? - +

ALLEN: I love Dolly Parton and Taylor Swift.

What do you want to be remembered for? - +

ALLEN: My high school baseball career 😂 kidding. That you can be a fully committed family man and start a business.

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