Behind the Brand
Camp was founded in 2020 with a goal of recreating nostalgic tastes through a veggie-forward approach. The Camp team set out to reimagine mac and cheese and pasta — everyone’s favorite comfort foods — with hidden veggies like zucchini, peas, carrots, broccoli, and sweet potato. They crafted their noodles using a gluten-free blend of organic corn, brown rice, veggies, and pea protein, ensuring that even those with dietary restrictions could enjoy their products. The team also partnered with organic farmers to source the non-GMO vegetables that would make their way into each box of Camp. The result was crave-worthy, all-natural pastas with 9g+ of protein, a full serving of vegetables, and Vitamins A, C, D, E, B1, and B6. Camp is making adulting easy with their convenient products that can be whipped up in minutes — it’s all the nostalgic tastes you know and love, now with the veggies you know you need.
Camp was acquired in 2021.