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Chia Smash

A better-for-you jam brand offering chia-based, low-calorie fruit jams with no added sugar.

  • Female-Founded
  • Clean Ingredients
  • Sustainable Practices
FOUNDER Anna Peck & Steve Ford
HEADQUARTERS Brooklyn, NY
Chia Smash

Behind the Brand

Chia Smash was founded by Anna Peck and Steve Ford. Passionate about healthy food, Anna had grown up in Sydney, Australia eating tons of fresh fruits and vegetables. However, as she made her way to New York City for her job, Anna found herself with less time to cook and started frequenting the supermarket for shelf-stable foods. She began to realize that a lot of these foods contained hidden ingredients and unnecessary additives — especially when it came to the jam aisle. At the same time, Anna made the shocking discovery that a jam has to contain at least 55% sugar by weight in order to legally qualify as a jam. Horrified but confident that she could do better, Anna set out to create her own version.

Anna teamed up with co-founder Steve and began by creating countless small batches of her jam in her own apartment kitchen, filling her fridge with mini jars labeled with masking tape. They tested different fruits, sweetener options, and cooking techniques. Finally, the co-founders landed on the perfect iteration that would eventually become Chia Smash. While they encountered challenges in scaling Anna's kitchen recipe up for commercial production, they persevered through seemingly endless experimentation and tweaking, and Chia Smash officially test-launched in a few independent natural stores in New York City. From undergoing rebrands to launching new jam flavors, Anna and Steve achieved an industry-first with their chia-based jams with no added sugar, proving that jams don’t have to be half sugar to taste amazing.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

Seeing our product on the shelf for the first time at this small, local market was an incredibly memorable experience. At the time if felt like this momentous achievement, looking back now, it was just the beginning.

What is your favorite thing to do in your free time? - +

I love cooking, it's my way to switch off after a long day or creative outlet when I have a little more time on the weekend to play around with new ingredients and recipes.

What is an essential part of your daily routine? - +

I get in a workout most days, even if it's only 20 minutes. More than just the physical benefit of getting in some exercise, it helps me feel mentally ready to take on the day.

What is your biggest pet peeve? - +

Bad manners.

What is one thing most people don’t know about you? - +

I was a springboard & platform diver.

What do you want to be remembered for? - +

Making really yummy, healthy jams ;)

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