Chippin was founded by Haley Russell. When Haley learned about the low-grade meats going into her pet’s food and the massive environmental damage caused by the meat industry, she knew there had to be a better way. After years of research and final approval from her picky dog, Wren, Haley launched Chippin to provide delicious, planet-friendly health foods to pets across the US.

Chippin is now a fast-growing business transforming the pet industry for good. Their nutritious recipes are crafted with veterinarians to support gut health, while dramatically reducing the amount of resources required to produce. By featuring cricket protein, spirulina, and silver copi fish, their products are perfect for dogs with allergies to common proteins and reduce the "eco pawprint" by over 80 percent. Just one bag of their treats saves up to 300 gallons of water - all without the land use, methane emissions, and water runoff issues that come along with traditional sources of protein.