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Chippin

A pet food brand that makes nutritious and sustainable dog food and treats from underutilized proteins.

  • Female-Founded
  • Clean Ingredients
  • Sustainable Practices
FOUNDER Haley Russell
HEADQUARTERS Arlington, VA
Chippin

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Behind the Brand

Chippin was founded by Haley Russell. When Haley learned about the low-grade meats going into her pet’s food and the massive environmental damage caused by the meat industry, she knew there had to be a better way. After years of research and final approval from her picky dog, Wren, Haley launched Chippin to provide delicious, planet-friendly health foods to pets across the US.

Chippin is now a fast-growing business transforming the pet industry for good. Their nutritious recipes are crafted with veterinarians to support gut health, while dramatically reducing the amount of resources required to produce. By featuring cricket protein, spirulina, and silver copi fish, their products are perfect for dogs with allergies to common proteins and reduce the "eco pawprint" by over 80 percent. Just one bag of their treats saves up to 300 gallons of water - all without the land use, methane emissions, and water runoff issues that come along with traditional sources of protein.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

Some of the most fulfilling moments are reading customer reviews — I love learning our Chippin Champs’ stories. A few months ago I was at a local grocery store, and a woman at the checkout recognized my Chippin shirt and knew all about our story. That was a fun acknowledgement of our team’s hard work and growth.

What is your favorite thing to do in your free time? - +

Nature walks with my dogs.

What is an essential part of your daily routine? - +

Sunscreen. :)

What is your biggest pet peeve? - +

Phones on the table at dinner!

What is one thing most people don’t know about you? - +

Before starting Chippin, I built a cricket farm to learn everything I could about sustainable alt protein. After seeing my golden doodle Wren loved eating crickets, I jumped in to bring alt protein to pet food.

What do you want to be remembered for? - +

Ushering in with Chippin a new era of consciously crafted, planet friendly pet food—and making it happen alongside a community of people & pets

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