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Clevr Blends

A functional wellness brand offering just-add-water adaptogenic oat milk lattes to replace your coffee.

  • Female-Founded
  • Clean Ingredients
  • Sustainable Practices
  • Ethical Production
  • Giving Back
FOUNDER Hannah Mendoza & Roger Coppola
HEADQUARTERS Santa Barbara, CA
Clevr Blends

Behind the Brand

Clevr Blends was launched in 2019 by co-founders Hannah Mendoza and Roger Coppola. Originally launched as a pop-up coffee bar for events, Clevr eventually pivoted into a just-add-water latte blend when the co-founders saw that people loved the drinks, and wanted to make them at home. They used the same ingredients from their coffee bar, but it still took one year and thousands of recipe iterations in their Santa Barbara home kitchen to perfect their first blend. Once they were happy with their product, Hannah and Roger decided to launch direct-to-consumer online. On nights and weekends, they spent 14 consecutive hours in a commercial kitchen, manually blending ingredients using a cement mixer, packing orders until 2:00am, and mopping the floors before heading home. While they were growing steadily, Hannah and Roger were about to experience a once-in-a-lifetime opportunity.

Meghan Markle, Duchess of Sussex, had somehow come across Clevr’s Golden Latte and fallen in love with it. She reached out to the company to get involved and made her first ever investment into Clevr, resulting in skyrocketing demand and a month-long waitlist for Clevr’s products. To Hannah’s and Roger’s surprise, this was soon followed by organic Instagram posts from Oprah Winfrey and Sara Blakely, both proclaiming their love for Clevr’s blends. Their sales reached all-time highs from the media attention, and though grateful for the recognition and support, Hannah and Roger continue to stay focused on what is most important to them: delicious and effective products, intentional and transparent sourcing, and a commitment to supporting food justice projects and their local community.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

Hannah: Seeing 'Oprah just tagged you in a video' pop up on my homescreen, and stopping mopping floors in our commercial kitchen to watch her make a Clevr latte in her kitchen. Pinch me doesn't even do it justice. Oh, there was also a time when $100k worth of inventory went missing on a rogue USPS truck, but we'll save that for another story.

What is your favorite thing to do in your free time? - +

Hannah: Surf. I pretty much just surf and work these days. Our office is 4mins from the beach, and I'll sneak out after work for a sunset splash. It keeps me sane and reminds me that I'm just a tiny human on rock, hurtling through space. Perspective, you know.

What is an essential part of your daily routine? - +

Hannah: Honestly, I really like to remind myself of my own mortality. Every day. I have a song about it that I'll sing when I wake up, or before going to bed. It gives me an immediate sense of gratitude for my life, and a reminder to not sweat the small stuff. It's one of the most powerful practices I've ever had.

What is your biggest pet peeve? - +

Hannah: Ketchup on fingers. Obnoxious toxic masculinity. Brunch. Preferably not all at once.

What is one thing most people don’t know about you? - +

Hannah: I'm British! I've lost my accent after 12 years here, but I grew up in London. I moved to California when I was 18 after reading an article about Emma Watson going to school in the USA. I didn't know a single person here, but ended up falling in love with it and never left.

What do you want to be remembered for? - +

Hannah: Being kind.

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