Skip to content
Free shipping on ALL orders đŸ„ł
Free shipping on ALL orders đŸ„ł

Craftmix

A cocktail mixer brand creating single-serving powder mixes for instant cocktails.

  • Clean Ingredients
FOUNDER Jake Tannenbaum
HEADQUARTERS Los Angeles, CA
Craftmix

Behind the Brand

Craftmix was launched by former bartender Jake Tannenbaum in 2020. A lifelong entrepreneur, JT started his first LLC as a middle schooler, creating an online forum and marketplace for streetwear. As he got older, JT dabbled in several different entrepreneurial ventures but constantly found himself running into issues related to cocktails. For instance, he noticed that there weren’t many options for cocktails on planes, he once ran out of cocktail ingredients during a Cinco De Mayo party that he hosted, and he got tired of making his friends cocktails using their undrinkable ingredients. Over time, JT began to realize just how much of a hassle it was to make cocktails, with all the equipment, time, and labor required to do so. He started thinking of a way he could simplify the experience.

JT set out to create a convenient mix that people could easily add to alcohol for a craft-tasting cocktail. He ordered various ingredients from different flavoring companies, and with the help of his roommates and friends, he spent over six months testing different flavor combinations and recipes. Needless to say, there were a lot of drunken nights involved. JT then found a manufacturer that could accommodate his needs as a small business and launched a Kickstarter campaign, ultimately raising $15,000 to begin to launch Craftmix. Fast forward to today, Craftmix has solved a huge pain point for cocktail lovers all over the world, enabling them to become their own bartenders and enjoy delicious cocktails anytime and anywhere!

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

Ahh there's a few I'd rather not speak of. Let's focus on the positive (sorry, I'm unforgivingly positive).

What is your favorite thing to do in your free time? - +

Meet new people and doing new things. I'm so much of a people person, love going to new places and feel like I get along with pretty much everyone, everywhere I go! I feel like your life is a product of your experiences so the most important part is to keep on experiencing!

What is an essential part of your daily routine? - +

Doing small things to make myself a better person every day, whether it's working out, eating healthy, achieving something new, going somewhere new, trying something new, etc. I feel like you only have so much time in this world so why not make the most of it and live the fullest life!

What is your biggest pet peeve? - +

People who do a half-assed job, which will be 95% (or more) of the people you work with in your life. I never ask people to go above and beyond, just do their job at the expected level, and most people cannot do that. Knowing how to work efficiently opens up a whole new world of possibility not just within work, but within your life and understanding your worth!

What is one thing most people don’t know about you? - +

I write down pretty much everything I do every day to remember my life. Memories often pass us by, and if a tree fell in the woods and no one was around to witness it, did it really happen? I like reflecting on my life, experiences, and growth as a person because people really do change so much and barely realize it.

What do you want to be remembered for? - +

Would love to be remembered as someone that everyone loved. I seriously put in an effort to be friends with just about everyone I meet so that people can have that impression of a good person.

Your Cart ()

Your cart’s looking a little lonely 😱

{variant.name}: {variant.value}

Consumers also ordered...

  • Pure Matcha - Golde - Consumerhaus
    Golde

    Pure Matcha

    $28.00

    Say hello to Golde's cult-favorite superfood for energy + antioxidants. Pure Matcha is sourced from small farms in Uji, Japan for a ceremonial-grad...

    View full details
  • Pure Matcha - Golde - Consumerhaus
    Golde

    Pure Matcha

    $28.00

    Say hello to Golde's cult-favorite superfood for energy + antioxidants. Pure Matcha is sourced from small farms in Uji, Japan for a ceremonial-grad...

    View full details
Subtotal:

taxes calculated at checkout