Behind the Brand
Earth & Star was founded by longtime friends and partners Erica Huss and Zoe Sakoutis. Previously the co-founders of BluePrint Cleanse, the pioneering company credited with creating the green juice category, Erica and Zoe are lifelong wellness seekers, always on the hunt for what's exciting and effective in the quest for optimal health. A few years ago, while chatting over Zoe’s overflowing supplement cabinet, Erica and Zoe realized that they were both using functional mushroom extracts and thrilled with the effects - from improved focus to better sleep and overall immunity. But while they loved the results, they weren't psyched about the available offerings - everything on the market was either pills (who needs more pills??) or powders that created more work and yielded a less-than-delicious end product. Adaptogens need to be consumed regularly, over time, so the market was in need of something as easy to use as it was delicious.
Leveraging their experiences from BluePrint with the philosophy that wellness should be easy, accessible, and enjoyable, Erica and Zoe spent long hours of research and development to create Earth & Star, delivering the incredible benefits of functional mushroom extracts in the everyday products you already consume regularly - coffee, chocolate, even a daily gummy - and launched into retail in 2021. Whether you are seeking to chase away brain fog and improve memory, sleep better, or ward off illness, there's a mushroom for that. And Earth & Star wants to make it as convenient and delicious as possible for you to reap the incredible benefits of these magical superfoods. The future is fungi!