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Ferm Fatale

An alcohol-free cocktail brand creating wildly-fermented, zero-sugar, and zero-proof cocktails in classic flavors.

  • Female-Founded
  • Clean Ingredients
FOUNDER Julie Cielo
HEADQUARTERS Venice, CA
Ferm Fatale

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Behind the Brand

Ferm Fatale was founded by Julie Cielo, a former massage therapist and yoga therapist with a degree in Natural Health Studies. From being diagnosed with severe scoliosis as a teenager and a debilitating autoimmune disease in 2001, Julie learned a lot about self-healing, delving deep into the world of yoga and trigger point therapy. After learning how to heal herself, she opened a clinic in Florida and served patients for 16 years, taught yoga to the community, led worldwide retreats, and spoke. Julie left the east coast and started a new life in LA in 2012. While developing an online lifestyle program in 2014, which she thought would be her next career move, Julie had a flash of insight to create the world’s first wildly-fermented and zero-proof cocktail brand instead. Having been a kombucha and fermentation fanatic for years, she realized there were no options for the health-conscious socialite looking for another option in a social setting.

Within months, Julie had raised $150,000 and hired a team of food scientists and wine, beer, and kombucha brewers to formulate 5 different non-alcoholic cocktail mixes using fermentation. Her products caught the attention of large beverage executives and seemed on track for success. However, Julie later found herself running out of funding and decided to put the brand on hold until 2019. In the interim, Julie lost her apartment, went bankrupt, and drained her IRA. After launching and being picked up by Erewhon in 2019, Julie still felt she was still too early in many ways, but she saw great growth online. In 2022, Ferm Fatale underwent a complete rebrand to transform it into the powerful symbol it is today: a wildly-fermented and zero-proof cocktail crafted to let you wildly celebrate life, encouraging you to follow your gut, not the crowd. 

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

Probably being in the middle of a rebrand after years of helping forge a new beverage category in the US and having Whole Foods Global reach out for samples to get their new adult non-alcoholic sections established to launch January 2023.

What is your favorite thing to do in your free time? - +

Play ball my french bulldog puppy on Venice Beach.

What is an essential part of your daily routine? - +

Meditating and lifting heavy weights.

What is your biggest pet peeve? - +

People asking others why they don't drink alcohol.

What is one thing most people don’t know about you? - +

I am a trained funeral director and removed my first human brain at age 19 with a cranial saw.

What do you want to be remembered for? - +

Developing and bringing to market the first kombucha based non-alcoholic cocktail shelf-stable RTD in a can.

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