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Firsthand Supply

A personal care brand that makes haircare and body care products using honest sourcing and sustainable processes.

  • Latinx-Founded
  • Clean Ingredients
  • Sustainable Practices
  • Ethical Production
FOUNDER Filipe Inacio & Josh Hester
HEADQUARTERS Peabody, MA
Firsthand Supply

Behind the Brand

Firsthand Supply, founded by longtime friends Filipe Inacio and Josh Hester, was born out of a need for clean and truly effective hair care products. A Brazilian with thick and coarse hair, Filipe couldn’t find a pomade that styled and held his hair the way he wanted, let alone one that wasn’t filled with weird chemicals. He would go through various hair products and read the ingredient lists on the packaging, only to realize that they were packed with unfamiliar toxins. To solve his own problem, Filipe started testing the development of a pomade out of his small apartment in Beverly, Massachusetts. While there was initially no intention of turning the pomade into a business, this marked the birth of Firsthand.

A year and over 50 iterations later, Filipe landed on a formulation that actually worked for his hair. Josh joined shortly thereafter to help bring the product to market and they added a few more products to the line-up. After realizing that there were many others who were experiencing the same problems with existing hair care products Josh and Filipe both quit their full-time jobs to launch Firsthand properly. This involved an 11-month rebrand process, the hiring of a few more people (including a chemist!), and a move into a commercial facility where they worked 15-hour days to build out their own in-house manufacturing plant. Fast forward to today, Firsthand Supply has created a platform of clean, sustainable, and effective products that is safe for all body types. From honest ingredients to ethical production, the team is making products that put people first.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

JOSH: We had no background in supply chain management but we slowly figured out and figured out where to order exactly what we were looking for (a jar made from 100% post consumer recycled plastic). We placed the order but did so without the money to pay for it. After a few attempts we finally found a bank that would give us financing and we were able to make the payment happen when it was due. Phew!!

What is your favorite thing to do in your free time? - +

JOSH: Spend time with our families. I have three kids and they fill up about every extra minute I have outside of Firsthand.

What is an essential part of your daily routine? - +

JOSH: During the pandemic I developed a habit of waking up around 4:30 and spending the first 30-35 minutes of my day in silence with a cup of coffee followed by a run or a trip the gym. It's quite literally changed my day to day life and is something I look forward to every day now.

What is your biggest pet peeve? - +

JOSH: Clutter. I hate it. Ask anyone around the Firsthand office.

What is one thing most people don’t know about you? - +

JOSH: Both Filipe and I are musicians which our friends know but not a lot of our customers do. Who knows, maybe we'll do some Firsthand tunes for you someday.

What do you want to be remembered for? - +

JOSH: What we’re about isn’t to make jars and bottles of products that help people look their best, though we do that and we do it well. Firsthand is about something more than that. At the core of who we are is a belief that when people care for themselves and others; they flourish. Our part in that is in creating great products and a great company that cares for our customers and leaves a lasting mark on their lives for the better. Our company Purpose is to communicate ""You Matter"" to everyone and to have people internalize that and believe it through interactions with our brand and products is a win in our books.

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