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Freestyle Snacks

A premium olive snack brand offering high-quality marinated olives in convenient, liquid-free packaging.

  • Female-Founded
  • Clean Ingredients
  • Sustainable Practices
FOUNDER Nikki Seaman
HEADQUARTERS Atlanta, GA
Freestyle Snacks

Behind the Brand

Freestyle Snacks was founded by Nikki Seaman, a former management consultant with a huge passion for the food and beverage industry. Having worked alongside industry veterans during her time at large food and beverage companies like PepsiCo and Whisps, Nikki started to wonder which categories in the grocery store were ripe for disruption. As an olive fanatic, Nikki had frequented the olive bar at her grocery store, but one day found that it had been shut down due to the COVID pandemic. When she went to look for olives on the shelf, Nikki was extremely underwhelmed; the packaged olives came in dull cans or jars with murky water and didn’t meet her standards for taste. She knew that she could do better.

Nikki quit her job and dove headfirst into reimagining the sleepy olive category. She tasted over 50 different olive varieties from 6 different countries before settling on the perfect hand-harvested Greek olives. She packaged her fresh, EVOO-marinated olives in resealable pouches without any liquid, making them a convenient and portable snack, and developed packaging designs that resonated with modern consumers. Nikki and the Freestyle Snacks team continue on their mission to reinvent the historically uninspired olive category and shift consumer perception, one Greek olive at a time.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

When I was telling someone I met at the dog park about Freestyle Snacks, and they told me they had actually picked it up at a store the other month and it was now their go-to healthy snack. It was the first moment I had met an obsessed customer that wasn't a friend or family.

What is your favorite thing to do in your free time? - +

I love to try and support new restaurants in Atlanta-- I used to run a famous food Instagram blog, @freshmen15 and I've kept up the habit of exploring new places and new dishes

What is an essential part of your daily routine? - +

A long hot shower at the end of my day to clear my head

What is your biggest pet peeve? - +

When someone says something and doesn't do it. I believe my word is my action and I expect the same from others

What is one thing most people don’t know about you? - +

I used to eat chocolate chip cookies in my sleep. Thankfully, I broke that habit by the time I turned 12 (and no, I don't eat olives, or anything in my sleep anymore ;))

What do you want to be remembered for? - +

Being the reason someone started liking olives

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