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GoNanas

A vegan and gluten-free banana bread brand swapping traditional ingredients with healthier ones.

  • Female-Founded
  • Clean Ingredients
FOUNDER Morgan Lerner & Annie Slabotsky
HEADQUARTERS Chicago, IL
GoNanas

Behind the Brand

GoNanas was founded by Morgan Lerner and Annie Slabotsky, who first met as freshmen at the University of Michigan. Morgan and Annie happened to be dorm neighbors and quickly bonded over a mutual love for healthy food and baking. Growing increasingly frustrated with the lack of tasty and nutritious food options on campus, they decided to start making their own better-for-you baked goods. Annie invited Morgan to her parents’ house an hour away, where they made their very first banana bread loaf using gluten-free oat flour instead of regular flour. Though they accidentally burned it by preheating the oven to 500 degrees (rather than 350 degrees), Morgan and Annie still got a taste of the delicious center of the loaf and immediately knew they had something special. GoNanas was born on the car ride back to campus.

Morgan and Annie set up a bake sale outside a coffee shop on campus, and shortly thereafter began to sell their banana bread loaves around school and at some retail locations throughout Michigan. After graduating, they both got full-time jobs and moved to Chicago, still continuing to expand their banana bread business. When the COVID pandemic hit and caused all of their retail partners to shut down overnight, they saw an opportunity to come out with at-home baking mixes, when everyone was stuck at home and concidentally, banana bread was BLOWING UP. Fortunately, FOX 2 News Detroit caught wind of the mixes, leading to a GoNanas feature and a flood of orders. Just 1 month after launching their mixes online, they got approached by Nordstrom Rack to go nationwide, and subsequently, Morgan and Annie committed full-time to the business back in 2020. They're now in over 2,000 retail doors and reach over 20M people online monthly with their 2000+ micro and macro influencer ambassadors. With new, Limited Edition, mouth-watering flavors every single month, GoNanas has become the go-to baking mix for thousands and thousands of banana bread and baked good lovers across the country.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

Morgan: It's almost impossible to narrow it down to just 1! So far, going through the Mondelez accelerator this Spring, was absolutely a highlight and was truly life changing for our business. We learned so much about how to really scale our business in the coming years, and met so many amazing people in the CPG and food community. It's an incredible industry to be part of with so many experts to learn from, so the program both shaped us as leaders and also made us extremely excited and optimistic about our future.

What is your favorite thing to do in your free time? - +

Morgan: I love exploring new restaurants and acitvities in a city! We're both obviously huge foodies, so trying out and supporting local restaurants is one of our favorite things.

What is an essential part of your daily routine? - +

Morgan: Gratefuls. At the end of our daily standups, we always go through what we're grateful for in life and the business. It helps us keep a positive work environment, stay motivated, and lift each other up!

What is your biggest pet peeve? - +

Morgan: Lack of communication. To actually make things happen and work effectively, communication is KEY. It's not always easy, but we think it's one of the most important things!

What is one thing most people don’t know about you? - +

Morgan: I now live in Portland, OR full time! Annie and I fly back and forth to see each other and visit the team, but I'm also really excited to tap into the Oregon food community, with so many great brands here!

What do you want to be remembered for? - +

Morgan: Making an impact in the food space, by making food inclusive and a symbol of joy, not restriction. We aim to stand up against anti diet culture and inspire other women to go after their passions and dream big.

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