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Jot

A liquid coffee concentrate brand offering an ultra-concentrated brew that transforms into any coffee beverage.

  • Clean Ingredients
  • Sustainable Practices
  • Ethical Production
FOUNDER Andrew Gordon & Palo Hawken
HEADQUARTERS Boulder, CO
Jot

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Behind the Brand

Jot was founded in 2019 by Andrew Gordon and Palo Hawken. Andrew, former co-founder of protein bar company Square Organics, had initially met Palo, co-founder of plant-based beverage brand REBBL, through previous business partnerships and collaborations. The idea for Jot had started brewing back in 2016, when Palo was brainstorming various manufacturing techniques for a convenient ready-to-drink coffee with the intention of launching a future product. He wanted to create a production-friendly and lightweight coffee that could be shipped easily but still tasted like a world-class blend. He tested freeze-dried coffee, which was easy to transport, but found that it didn’t meet his high flavor standards. Through his relentless experimentation, Palo eventually cracked the code with a liquid coffee concentrate. He realized that a coffee made from this concentrate actually tasted better than the coffee he was brewing at home, and reached out to now co-founder Andrew to help bring the product to life.

As soon as he tasted Palo’s liquid concentrate, Andrew was all in. While the team started out in San Francisco, they eventually moved their manufacturing facility to the food and beverage hub of Boulder, Colorado. They initially delayed their launch in light of COVID, but a month into the pandemic, the team realized it would be a no-brainer to offer an effortless at-home coffee experience to a quarantining audience. Jot launched to a huge wave of positive feedback and was named one of Fast Company’s Most Innovative Companies of 2022. Now with over 12,000 glowing reviews, Jot has evidently stolen the hearts of coffee lovers all over the country.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

ANDREW: Being awarded Fast Company's Most Innovative Companies of 2022 "for launching a new coffee beverage category."

What is your favorite thing to do in your free time? - +

ANDREW: Spending time with my two kids – they provide a much needed balance to this crazy entrepreneurial journey.

What is an essential part of your daily routine? - +

ANDREW: Having my first (and second) cup of Jot in the morning, of course!

What is your biggest pet peeve? - +

ANDREW: Decaf.

What is one thing most people don’t know about you? - +

ANDREW: I'm an introvert...not a typical attribute of a CEO.

What do you want to be remembered for? - +

ANDREW: Dethroning pods as the leader in convenient at-home coffee. We deserve better quality, and less waste!

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