Skip to content
Free shipping on ALL orders 🥳
Free shipping on ALL orders 🥳

Keeko

A premium dental care brand creating natural and sustainable oral wellness products.

  • Female-Founded
  • Clean Ingredients
  • Sustainable Practices
  • Ethical Production
  • Giving Back
FOUNDER Sabrina Jacquier-Parr
HEADQUARTERS Bondi, Australia
Keeko

Behind the Brand

Keeko was founded by Sabrina Jacquier-Parr, a former professional dancer who led one of the world's most prestigious cabaret shows, Le Lido De Paris, on the Champs-Élysées in Paris. While dancing, Sabrina realized that she was developing an unhealthy obsession with having a "Hollywood white" smile, which led her to try unusual treatments like laser whitening in Las Vegas in 2000 and leaving teeth-whitening strips on overnight until her gums peeled. She went to see an Ayurvedic doctor who prescribed her a series of treatments to help her crumbling teeth, bad bleeding gums, and chronic gut issues. Oil pulling — swishing oil in the mouth to remove bacteria and then spitting it out — was one of the first treatments she tried. It completely transformed her health, inspiring her to launch her own brand.

Sabrina’s move to Australia prompted her to investigate using natural products to help rebuild her health, but she wasn’t able to find anything that met her requirements after visiting the local health food store. As a result, Sabrina spent the next few years developing her own oral wellness line with a team of dental experts. In 2016, she released her first product, Morning Mint Oil Pulling Sachets, which were quickly snapped up by major US retailers like Urban Outfitters and Anthropologie. Today, Keeko is ushering in a new generation of natural oral care with its award-winning, effective, and sustainably-packaged products.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

I had a previous product that was a charcoal-based oil pulling mouthwash that came in a squeeze pouch (similar to what kids yogurts sometimes come in) and had ordered 10,000 units of packaging from a new supplier. When the manufacturer was filling the packaging half of them had not been sealed correctly and black coconut oil was oozing everywhere! There was no way to know which packaging was faulty and which was ok so i had the chuck out the lot. Lesson learnt, never use a supplier that has not been vetted by someone else!

What is your favorite thing to do in your free time? - +

I like to do “slow hobbies” as i am always so busy with my business and it helps to calm my central nervous system. Things like jigsaw puzzles or painting.

What is an essential part of your daily routine? - +

Brushing my teeth and double flossing (it's when i use my Keeko coconut teeth floss and follow up with my water flosser. It's a total game changer for your oral health)

What is your biggest pet peeve? - +

Poor customer service. I am a very tolerant person when it comes to customer service as i know what it's like to be on the other end, but if i see someone not even trying or just passing me back and forth to other people or departments because they can't be bothered to handle the situation then i get annoyed.

What is one thing most people don’t know about you? - +

I worked in China for a year. It was one of the best (and most unexpected) experiences of my life.

What do you want to be remembered for? - +

Being a good wife/friend/sister/daughter.

Your Cart ()

Your cart’s looking a little lonely 😢

{variant.name}: {variant.value}

Consumers also ordered...

  • Pure Matcha - Golde - Consumerhaus
    Golde

    Pure Matcha

    $28.00

    Say hello to Golde's cult-favorite superfood for energy + antioxidants. Pure Matcha is sourced from small farms in Uji, Japan for a ceremonial-grad...

    View full details
  • Pure Matcha - Golde - Consumerhaus
    Golde

    Pure Matcha

    $28.00

    Say hello to Golde's cult-favorite superfood for energy + antioxidants. Pure Matcha is sourced from small farms in Uji, Japan for a ceremonial-grad...

    View full details
Subtotal:

taxes calculated at checkout