Keeko was founded by Sabrina Jacquier-Parr, a former professional dancer who led one of the world's most prestigious cabaret shows, Le Lido De Paris, on the Champs-Élysées in Paris. While dancing, Sabrina realized that she was developing an unhealthy obsession with having a "Hollywood white" smile, which led her to try unusual treatments like laser whitening in Las Vegas in 2000 and leaving teeth-whitening strips on overnight until her gums peeled. She went to see an Ayurvedic doctor who prescribed her a series of treatments to help her crumbling teeth, bad bleeding gums, and chronic gut issues. Oil pulling — swishing oil in the mouth to remove bacteria and then spitting it out — was one of the first treatments she tried. It completely transformed her health, inspiring her to launch her own brand.

Sabrina’s move to Australia prompted her to investigate using natural products to help rebuild her health, but she wasn’t able to find anything that met her requirements after visiting the local health food store. As a result, Sabrina spent the next few years developing her own oral wellness line with a team of dental experts. In 2016, she released her first product, Morning Mint Oil Pulling Sachets, which were quickly snapped up by major US retailers like Urban Outfitters and Anthropologie. Today, Keeko is ushering in a new generation of natural oral care with its award-winning, effective, and sustainably-packaged products.