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Max Sweets

A better-for-you confectionery brand creating vegan, keto-friendly, and zero-sugar marshmallows.

  • Female-Founded
  • Clean Ingredients
FOUNDER Shari Leidich
HEADQUARTERS Boulder, CO
Max Sweets

Behind the Brand

Max Sweets was founded by serial food entrepreneur Shari Leidich. Shari was diagnosed with Multiple Sclerosis in 2004, causing her to embark on a health and healing journey. After learning about the importance of food in balancing her body, Shari launched Two Moms in the Raw, an organic sprouted snack company. During this time, she started eliminating carbs and sugar from her diet and grew interested in the keto movement, ultimately founding keto-friendly coffee creamer and instant beverage brand Know Brainer. Working in the keto space, Shari heard many product ideas being bounced around. One of them was collagen marshmallows, which instantly piqued Shari’s interest. She decided to pursue this idea further.

Alongside her partners Miche Bacher (chef extraordinaire) and Lisa Simpson (Creative Director), Shari started developing the first keto-friendly marshmallows on the market. After countless iterations and failed attempts, she launched Max Sweets, a line of zero-sugar marshmallows containing collagen, MCT, and prebiotic fiber. Today, the women-owned and women-run team behind Max Sweets continues on their mission to fuel the body and mind through better-for-you sweet treats.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

Within a month of launching Max Mallow, we won the Pitch Slam for best product at Nosh Live.

What is your favorite thing to do in your free time? - +

I have a few: hiking with my dogs, watching a good movie, reading a good book.

What is an essential part of your daily routine? - +

Daily exercise, eating well, and sleep.

What is your biggest pet peeve? - +

Leaving dishes in the sink!

What is one thing most people don’t know about you? - +

I was the speaker at my daughter's graduation.

What do you want to be remembered for? - +

I am really proud of my resilience and ability to keep going when the odds have been against me. I want my children to see this and know life is not what happens to you, but what you make of it.

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