Behind the Brand
Moonshot Snacks was founded by Julia Collins, a serial entrepreneur from San Francisco. She’s spent her early career building industry-leading food companies in New York City, before co-founding food-tech company Zume Pizza. Julia discovered food was her calling as a young girl in San Francisco where it was the epicenter of her community. In 2018, she became a mother and gained clarity on her life’s purpose: bringing delicious food to people in a way that helps heal the planet for everyone, including her son.
She decided to start a food movement that would inspire producers and consumers alike to adopt more climate-conscious practices. Today, Julia leads Moonshot, the first climate-friendly snack brand, and Planet FWD, the leading carbon management platform for consumer companies, that’s making it easier to bring climate-friendly products to market.
Even before deciding on what type of product to create, Julia started with a focus on sourcing. She found regenerative family farms in Washington that grew delicious wheat with 50% less emissions than conventional wheat, leading to her decision to produce crackers. She ensured that Moonshot’s cardboard box packaging was made of 100% recycled and recyclable materials and that its crackers were manufactured in a LEED-certified facility powered by renewable energy. In order to measure the greenhouse gas impacts of every single element of her company — a remarkably challenging undertaking — the Moonshot team needed to develop their own software solution. Julia decided to make the software available to other brands, allowing anyone to create their own climate-friendly products and improve the footprint of their existing ones. For Julia and the Moonshot team, crackers are only the beginning; they are establishing a new climate standard and paving a path toward a net-zero food system.