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Romer

A clean skincare brand offering a simple three-step routine for all genders and skin types.

  • Female-Founded
  • Clean Ingredients
FOUNDER Lauren Rome
HEADQUARTERS Chicago, IL
Romer

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Behind the Brand

Romer was founded by Lauren Rome, a former financial advisor on Wall Street. While spending a decade working long hours and traveling often, Lauren had constantly struggled with skin outbreaks, dark circles, and dry skin. She had tried over 100 different skincare products and countless complicated routines, but nothing was working and her skin was reaching a breaking point. At the same time, Lauren’s husband was also suffering from similar skin issues, causing Lauren to realize that she wasn’t the only one experiencing these problems. Wondering why there wasn’t a simple skincare regimen that actually worked, Lauren began to speak with dermatologists and dig deeper into the skincare industry. She discovered a white space in the market and, as a lifelong problem-solver, grew determined to tackle it.

Over the span of almost one year and a half, Lauren worked with a team of research and development experts to formulate Romer’s line of effective and gender-neutral skincare products. She focused on creating an easy-to-follow, 3-step routine that she could share with her husband. Lauren then spent some time testing her products and conducting a mixed-gender study, finding that 90% of participants reported improved skin conditions after 4 weeks of Romer’s 3-step regimen. Following the spectacular results and just weeks before the onset of the COVID pandemic in March 2020, Romer was launched to the world. Now with features in major outlets like Allure and Popsugar under its belt, Romer is continuing to enhance the everyday lives of busy women and men alike, saving us time and helping us feel confident in our own skin.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

I’ll never forget seeing our first before and after customer testimonial from someone who had been struggling with their skin. Seeing our products truly work for her and other customers is my favorite part of building the company.

What is your favorite thing to do in your free time? - +

At the end of a long day, I love going for a walk with my husband, our Golden Retriever Henry, and our 11 month old son. It's a great way to decompress from the chaos of the work day and spend some quality time outside connecting with my family.

What is an essential part of your daily routine? - +

I keep my morning routine pretty short but it’s mandatory – Wash my face with Romer Cleanser, follow that up with Romer Moisturizer, brush teeth, throw hair in a ponytail and a little mascara.

What is your biggest pet peeve? - +

Cutting corners. The most rewarding outcomes in life take time and dedication. There are no shortcuts.

What is one thing most people don’t know about you? - +

I love mediocre Sci-Fi shows or movies. I like the entire Sci Fi genre, but the more obscure and bizarre the plot-line, the better!

What do you want to be remembered for? - +

Being a great mom, wife, and friend to others.

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