Behind the Brand
Sound was created by co-founders and former mechanical engineers Tommy Kelly and Salim Najjar. The brand was born out of Tommy’s obsession for healthy teas and sparkling water. In 2013, Tommy brewed up some yerba matte and put it through a soda stream he had recently purchased, resulting in a bubbly tea. He decided to bring it into work for his coworker Salim — a self-proclaimed health nut — who immediately fell in love with the drink. Sensing an opportunity, Tommy and Salim began to think about how they could turn this sparkling tea into a real company.
Sound was originally launched in 2015 as “SodTerra”, but after receiving a lawsuit from DoTERRA, Tommy and Salim started to look into new name options. For the first 5 years of business, the majority of their sales came from stocking the employee pantries of tech giants like Google and Facebook, and in March 2021 they underwent a rebranding with design agency Red Scout. Countless reformulations and packaging iterations have brought the Sound team to where it is today — a fan favorite in the sparkling beverage category, with endorsements from celebrities like nutritionist Kelly LeVeque and features on the Today Show. Sound is on a mission to make sugar-free sparkling drinks that taste fantastic and give you peace of mind.