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Spicewell

A functional food brand upgrading salt and pepper by infusing it with 21 vitamins and minerals.

  • Female-Founded
  • AAPI-Founded
  • Clean Ingredients
  • Sustainable Practices
  • Ethical Production
  • Giving Back
FOUNDER Raina Kumra
HEADQUARTERS Santa Monica, CA
Spicewell

Behind the Brand

Spicewell was founded by serial entrepreneur Raina Kumra. Raina grew up learning about Ayurveda from her grandmother, who would mix spices and herbs together to help boost immunity or lower blood pressure. In March of 2020, Raina’s 5-year-old daughter broke her collarbone in a bike accident and wasn’t able to eat solid foods during her recovery. Raina started dehydrating and powdering vegetables to blend into smoothies for her daughter, who ended up recovering significantly faster than expected. Encouraged by the positive outcome, Raina thought to infuse powdered functional ingredients into salt and pepper — frequently-consumed household staples — to deliver vitamins and minerals in every meal.

Raina spent the next 6 months studying different spice brands, testing various recipes, and sampling them with her neighbors. She worked on identifying which vegetables had the least offensive and noticeable taste when mixed with salt and pepper. Raina ultimately invested $100,000 of her own savings into product development, partnering with renowned functional medicine experts to come up with the final formulations. Spicewell generated $10,000 in revenue in its first month alone, and the brand is continuing to turn heads as one of the first functional spice brands on the market.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

At one point when I was sampling salts from around the world, I had to remove my wedding ring. I was retaining so much water from all the sodium I was ingesting and it was not fun! I couldn’t have any salt for a while after that.

What is your favorite thing to do in your free time? - +

My absolute favorite thing to do is to go running. I had to stop for a long while but now I am back !

What is an essential part of your daily routine? - +

Hugs from my kids. Can’t live without it.

What is your biggest pet peeve? - +

People who say they are going to do something, and then don’t do it. Accountability is a value for me.

What is one thing most people don’t know about you? - +

Most people don’t know that my mom was a pretty big spiritual teacher

What do you want to be remembered for? - +

Reshaping American nutrition, and getting our labels and ingredients to be more transparent.

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