Behind the Brand
Superzero was founded in 2020 by Dr. Conny Wittke, a beauty industry veteran and former CEO of beauty company Tweezerman, and Gurval Caer, an experienced entrepreneur in digital marketing. Conny always had a passion for creating highly effective products with a positive impact on the environment. Leaving her successful corporate career behind and putting it all on the line for a mission she so deeply believes in, she founded superzero to pursue her goals of bettering the planet and unmasking some of the more harmful practices in the beauty industry while creating plastic-free products that beat bottled liquids also in performance and hair results. Conny knew that bottled hair products contain mostly water, requiring larger packaging and emitting more plastic pollution, and thereby making beauty the third largest plastic-polluting industry. With her decades of experience in the industry, she set out to tackle this colossal issue with science based products that are packed with clinically proven results for superior hair performance.
To develop her shampoo and conditioner bars, Conny enlisted the help of a cosmetic chemist who previously owned a hair clinic. They worked alongside various ingredient manufacturers to select high-performance, plant-based ingredients that had low environmental footprints and contained zero micro plastics. Because the majority of manufacturing processes in the industry were optimized for water-based formulations, it took over two years and setting up superzero’s own manufacturing to achieve the desired results. superzero’s bars are certified microplastic-free, vegan, cruelty-free, and have a 80 to 90% lower carbon footprint than comparable liquids and superzero offsets the remaining footprint of its shampoo bars by supporting global wind farm products as well as the removal of plastic from the oceans.