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Whoa Dough

A plant-based snack brand creating gluten-free cookie dough snack bars for kids and adults alike.

  • Clean Ingredients
FOUNDER Todd Goldstein
HEADQUARTERS Cleveland, OH
Whoa Dough

Behind the Brand

Whoa Dough was founded by serial entrepreneur Todd Goldstein, who always had a huge affinity for cookie dough. Growing up, his parents owned and operated a restaurant, and Todd would eat as much cookie dough as he could and subsequently get sick. In 2011, however, Todd was diagnosed with a severe gluten intolerance and forced to give up his favorite dessert. When his 3 sons were born and they all exhibited gluten allergies, Todd began to wonder if there was an opportunity to create a better-for-you, gluten-free cookie dough that he and his family could all enjoy together. He knew there weren’t any alternatives on the market that resembled the real thing, so he set out to create his own.

Todd got to work on developing the first prototypes for Whoa Dough’s cookie dough bars. He and his team focused on recreating the taste and texture of real cookie dough with healthier, gluten-free ingredients. After 2 years and 19 different recipes, Todd soft-launched Whoa Dough in 2019. The cookie dough bars were sold in a few independent grocery stores in the area, and based on feedback from customers, the Whoa Dough team continued to iterate on their bars and launched the 21st and final recipe in November 2020. Today, Whoa Dough is bringing healthy cookie dough to the masses and allowing everyone — regardless of food intolerances — to enjoy a favorite childhood treat.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

I have two, the first watching our bars coming down the manufacturing line for the first time. It was exciting and scary all at the same time. The second was receiving the confirmation that Whoa Dough’s Chocolate Chip Cookie Dough Bar would be in all American Airline first class baskets!

What is your favorite thing to do in your free time? - +

Spend time with my wife and three boys. We don’t like to sit still. We love to travel. This year we went to New York and watched the Macy’s Day Parade.

What is an essential part of your daily routine? - +

Drinking a lot of water and putting the kids to bed.

What is your biggest pet peeve? - +

Having to wait. In CPG this happens a lot.

What is one thing most people don’t know about you? - +

I love listening to Christmas music!

What do you want to be remembered for? - +

Changing the way people with food allergies eat cookie dough.

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