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Coconut Whisk

A vegan, gluten-free, and just-add-water baking mix brand for making healthier pancakes, waffles, and cookies.

  • Female-Founded
  • AAPI-Founded
  • Clean Ingredients
  • Giving Back
FOUNDER Bella Lam & Myles Olsen
HEADQUARTERS St. Paul, MN
Coconut Whisk

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Behind the Brand

Coconut Whisk was founded by life partners and former Minnesota State University classmates Bella Lam and Myles Olsen. As college students, both Bella and Myles decided to go vegan after watching a documentary and learning how impactful the diet was on their health, the environment, and animals. However, as a frequent baker and Betty Crocker lover, Bella slowly began to realize that she couldn’t find any gluten-free and vegan baking mixes on the market that met her standards. That same week, their college happened to be hosting a business plan competition, and Bella and Myles decided to enter with the concept for a healthier baking mix brand. When they ended up winning the $3,000 prize for the food division, the couple knew they had found their calling. 

From their college apartment, Bella and Myles dove headfirst into building what would eventually become Coconut Whisk. They spent a year formulating their first baking mix recipe, investing a few hundred dollars of their own savings into the business. Once they had a recipe they were happy with, Bella and Myles launched it at farmers’ markets in their area, gathering feedback and continually reformulating. The baking mixes were an instant hit and quickly picked up by local co-ops and large retailers like Hy-Vee and Target. Fast forward to today, Coconut Whisk has grown into a mission-driven, better-for-you food brand enabling healthy indulgences & positive kitchen experiences.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

BELLA: I'll share a really special moment. After I did a keynote to a room of high schoolers, I was approached for autographs. This was the first time in my life this has ever happened and it gave me a lot of clarity and purpose moving forward. I realized in that moment that what I'm building is bigger than me. That through my business, I'm showing other young folks that their dreams are possible too.

What is your favorite thing to do in your free time? - +

BELLA: I love doing anything that's calming to my mind and body. That includes hanging out with my dogs, going on walks, doing yoga, reading non-fiction books, taking baths, cooking good meals. Business can be really demanding so it's important that we're doing things that replenish.

What is an essential part of your daily routine? - +

BELLA: Having quiet time in the morning to move, meditate and journal. This really sets me up to have a steady and energizing day.

What is your biggest pet peeve? - +

BELLA: Unkind people. Treat everyone fairly and give them respect. It just really is annoying to me when people go on power trips lol.

What is one thing most people don’t know about you? - +

BELLA: Even though I can be animated online or on stage, I'm actually really introverted. I love my quiet time and recharge best in solitude.

What do you want to be remembered for? - +

BELLA: want to be remembered as someone who brings out the best in people. Someone who's warm, generous and empowering. I want those who felt undervalued and under-represented to be seen and empowered.

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