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House Party

A plant-based queso brand creating dairy products alternatives that are better for people, animals, and the planet.

  • Female-Founded
  • Clean Ingredients
  • Sustainable Practices
FOUNDER Lauren Joyner
HEADQUARTERS San Francisco, CA
House Party

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Behind the Brand

House Party was founded by former UX designer-turned-entrepreneur Lauren Joyner. Growing up in the south, Lauren was raised on a diet of meat and dairy, and queso was an essential staple at the dinner table. As an adult, however, Lauren started to become increasingly interested in plant-based alternatives to animal products. While she was grateful for her design career, Lauren wanted to make the biggest impact she could on the food system. At the time, Lauren had decided to adopt a fully plant-based diet and happened to be working on a homemade vegan queso recipe. She missed the cheese dip that she grew up devouring and wanted to recreate the nostalgic cheesy flavors using vegetables.

Over a period of 6 months, Lauren worked on dialing in her plant-based questo recipe. Initially, she had created the recipe to satisfy her own cravings, but she soon realized that she could turn it into a business and impact more lives. Lauren hand-peeled hundreds of potatoes in a test kitchen, experimenting with cooking times, consistency, and various spice blends until she landed on the potato-based recipe that would eventually become House Party’s first product. In early 2019, she soft-launched her queso in locations around San Francisco and saw huge success. It was such a hit with the students at the University of San Francisco that House Party replaced the dairy nacho cheese in their main cafeteria. Today, the House Party team is continuing to live out its mission of changing the way people eat for the better.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

There have been so many unforgettable moments on this journey. One moment that stands out in my mind is launching in Oracle Park (The San Francisco Giants baseball stadium in Northern California)! At that time, I was hand-making our products by myself and driving the food cases directly to the Stadium after a long kitchen shift. I remember seeing our cheesy sauce on the menu for the first time at the stadium and feeling so overwhelmed with both gratitude and joy. I hung around the concession stands during the entire game that first night, just staring at the people ordering the nachos with the biggest smile on my face. 😆

What is your favorite thing to do in your free time? - +

Anything involving music, design, the outdoors or my dogs!

What is an essential part of your daily routine? - +

I like to carve out an hour each morning to drink a couple of cups of coffee, walk my dogs and relax a bit before the day begins. One of my dogs runs a tight ship and keeps everyone in the house on schedule. :)

What is your biggest pet peeve? - +

I haven't really thought about this before, ha! I just googled "pet peeve examples"- I'll get back to you on this one. 😉

What is one thing most people don’t know about you? - +

I sang in a touring college choir that performed at Carnegie Hall.

What do you want to be remembered for? - +

I hope that my company is able to make positive changes to our food system to improve the health of the planet and all of its inhabitants.

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