Behind the Brand
Joydays was founded by former media industry veteran Amy Cohn. Previously Head of Product at The Oprah Winfrey Network and Executive Director at Sony Pictures, Amy decided to enter the food industry when she was unexpectedly diagnosed with colon cancer in 2020. After her diagnosis, Amy became increasingly aware of the foods she was putting into her body. She realized that most of the snack products dominating grocery store shelves were more marketing 'healthy', but not made or even good for actual medical or health concerns. For the 51% of Americans with diabetes and pre-diabetes, Amy started to wonder how she could make joy-inducing and better-for-you foods more accessible.
She started out by interviewing 3,000 people with diabetes and other chronic conditions, asking them what food they missed most. The answer: cookies. Armed with this knowledge, Amy teamed up with industry-leading dietitians, endocrinologists, chefs and food scientists to develop nutritionally-balanced and functional cookies that wouldn’t spike blood sugar. She raised funding in the summer of 2021, soft-launched her cookies direct-to-consumer, and sold out of inventory. Fast forward to today, Joydays’ award-winning cookies continue to elicit joy for those with chronic conditions as well as those simply looking for a healthier snack to never feel like they're missing out.