Skip to content
Free shipping on ALL orders đŸ„ł
Free shipping on ALL orders đŸ„ł

Mirth Seltzer

A sparkling water brand offering fresh, innovative, and unexpected flavors using natural ingredients.

  • Clean Ingredients
FOUNDER Jeremy Philip Galen
HEADQUARTERS Brooklyn, NY
Mirth Seltzer

This collection is empty

View all products

Behind the Brand

Mirth was founded by lifelong sparkling water enthusiast Jeremy Philip Galen. Stemming from when his grandpa Ben first taught him how to use a soda siphon, Jeremy developed an obsession with sparkling water as a child. Over the next few decades, Jeremy built his career at various technology companies, consuming gallons and gallons of sparkling water in the process. However, he slowly began to grow tired of the same tastes. Almost all of the options available were either citrus- or berry-flavored and sweetened with stevia or excessive amounts of sugar. One day, while enjoying a lunch of avocado and prosciutto and sipping on a Pellegrino, Jeremy started to wonder why interesting and unique sparkling waters didn’t exist on the market.

When the COVID pandemic hit and the world entered lockdown, Jeremy decided to try his hand at creating a sparkling water that fulfilled his needs. He bought a vintage soda siphon — similar to the one that his grandpa Ben had used — and began to tinker with various flavors. Delving far from the norm, he infused sparkling water with unorthodox ingredients like prosciutto and duck cracklings. Though the first iterations flopped, Jeremy knew he had stumbled on something special when he started incorporating fruit peels, essential oils, and coffee grounds into his experiments. The shockingly delicious and refreshing taste won the approval of his girlfriend, and Jeremy decided to pursue his first production run. He launched Mirth with three different flavors — Mint Chocolate, Grapefruit Juniper, and Ginger Lemongrass — each sweetened with a subtle touch of real, organic sugar rather than fake-tasting sugar substitutes. Today, Mirth is spreading joy and good vibes everywhere, encouraging people to celebrate the small pleasures in life.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

I'll never forget my first visit to a beverage recipe test kitchen. I had the time of my life picking and choosing natural flavors for experimental beverage ideas. I was keen on smoky, savory, spicy and sweet mixtures and needless to say, not all of the prototypes showed commercial promise. At one point the industry expert in the room said something along the lines of ""Nobody will ever drink chocolate flavored sparkling water."" By adding mint into the mix, we've managed to prove her wrong.

What is your favorite thing to do in your free time? - +

I like to watch films on Criterion Channel, followed by a walk in the park with my beagle Charley.

What is an essential part of your daily routine? - +

I like to do 10-15 pushups each morning before leaving the apartment.

What is your biggest pet peeve? - +

When people enter a subway car in NYC and don't make room for the passengers behind them!

What is one thing most people don’t know about you? - +

I hate musicals :(

What do you want to be remembered for? - +

Creating the conditions for the possibility of conviviality.

Your Cart ()

Your cart’s looking a little lonely 😱

{variant.name}: {variant.value}

Consumers also ordered...

  • Pure Matcha - Golde - Consumerhaus
    Golde

    Pure Matcha

    $28.00

    Say hello to Golde's cult-favorite superfood for energy + antioxidants. Pure Matcha is sourced from small farms in Uji, Japan for a ceremonial-grad...

    View full details
  • Pure Matcha - Golde - Consumerhaus
    Golde

    Pure Matcha

    $28.00

    Say hello to Golde's cult-favorite superfood for energy + antioxidants. Pure Matcha is sourced from small farms in Uji, Japan for a ceremonial-grad...

    View full details
Subtotal:

taxes calculated at checkout