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Not Pot

A wellness brand offering vegan CBD products including topicals, supplements, oils, and more.

  • Female-Founded
  • Ethical Production
  • Giving Back
FOUNDER Kati Holland
HEADQUARTERS Los Angeles, CA
Not Pot

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Behind the Brand

Not Pot was founded in 2017 by Kati Holland. Kati, just 23 years old when she launched Not Pot, was in her first year of college when she had a severe lymphatic reaction to a birth control pill. Kati had to drop out of college due to her health condition, and she spent the next year in and out of hospitals. It was during this time that Katie was first introduced to natural medicines including adaptogens and CBD. She was able to experience firsthand the positive effects of CBD — a huge support during her healing journey — on her own health and stress. Despite the lack of awareness around CBD at the time, Katie decided that she wanted to start a company in the space.

The first product that Kati launched under the Not Pot brand was CBD-infused chocolate, but Kati quickly discovered that they melted too frequently during shipment. As she researched alternative vehicles for CBD, Kati noticed that all of the tinctures and gummies on the market were full of artificial colors and corn syrup, and she couldn’t find a brand that truly resonated with as a consumer. Kati decided to pivot from chocolates to gummies, a more approachable form factor, and relaunched the brand. She tapped Ph.D. scientists and cannabis researchers for formulation support and reached out to Leslie David, the designer behind Glossier’s branding, to recreate Not Pot’s brand identity. Kati also wanted to institute a greater mission for the company, so she turned to an issue that she was personally passionate about: cash bail. Kati wanted to shed light on criminal injustice and advocate for a more humane incarceration system. She partnered with The Bail Project and the Minnesota Freedom Fund, nonprofits that pay bail for those who are accused of a crime (but not convicted or found guilty) and unable to afford bail. Today, Not Pot continues on its mission to destigmatize cannabis while abolishing discriminatory jailing.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

All of my favorite moments have involved getting to know my teammates from around the world. The hardest moments have occurred as a result of the legal complexities surrounding selling CBD (payment processors, banking, etc.).

What is your favorite thing to do in your free time? - +

Riding my bike through the mountains of Park City. It brings me back to my childhood and makes me feel like a kid again.

What is an essential part of your daily routine? - +

Getting a good night’s sleep! It sounds super simple, but it’s the most effective way to make sure I feel my best (and the cheapest way, too!).

What is your biggest pet peeve? - +

People who think they’re better than others—this is more than a pet peeve!

What is one thing most people don’t know about you? - +

When I was younger, I was obsessed with making soap (for my family, friends, even teachers!).

What do you want to be remembered for? - +

Being a good person and a source of light in this sometimes dark world!

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