Skip to content
Free shipping on ALL orders đŸ„ł
Free shipping on ALL orders đŸ„ł

Otherworld

A plant-based food brand creating healthier pancake & waffle and brownie mixes with hidden fruits & veggies.

  • Female-Founded
  • Clean Ingredients
  • Sustainable Practices
FOUNDER Jennifer Ballen & Joe Magliano
HEADQUARTERS New York, NY
Otherworld

This collection is empty

View all products

Behind the Brand

Launched in 2021, Otherworld is the brainchild of co-founders Jennifer Ballen and Joe Magliano, who first met in college and bonded over a shared love of food and nutrition. Both founders were picky eaters who grew up eating pancakes and waffles for breakfast every weekend, but as they learned more about health and sustainability, they stopped eating their favorite foods because they couldn’t find options that were nutritious, tasty, and environmentally-conscious at the same time. Fueled by a mutual desire to create a better version, they decided to team up and get to work.

Months of experimentation, thousands of recipe iterations, and endless product testing went into developing Otherworld’s novel pancake and waffle mixes. Jen and Joe spoke with 80 co-manufacturers, 30 packaging suppliers and hundreds of ingredient suppliers before deciding on the perfect partners. They partnered with acclaimed chefs (such as Dan Giusti, former Head Chef at Noma and Brooke Siem, former Chopped champion) as well as a registered dietician to perfect their just-add-water products. Staying true to their eco-friendly values, they made sure to source upcycled ingredients, such as the misfit fruits and vegetables that never make it to the grocery store. The duo then launched a successful Kickstarter campaign with a goal of raising $10,000, ultimately raising 300% of that goal. With their locally-sourced, upcycled ingredients and sustainable packaging, Otherworld’s mixes came to life. Today, the Otherworld team is proud to offer their good for you, good for the planet version of everyone's favorite childhood breakfast and desserts: pancakes, waffles, and brownies.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

JEN: I'll never forget the first time we saw the first finished tin of mix off the production line, after months of designing the label and crafting the recipe.

What is your favorite thing to do in your free time? - +

JEN: I love to cook, exercise and spend time with my husband.

What is an essential part of your daily routine? - +

JEN: We meditate everyday as a team at 11am. In the past year, we have been learning how to find stillness, lead objectively, cultivate compassion and much more. Our lessons have ranged from Stoicism, Mind & Emotion, Free Will and Metta. The 30 minutes we spend together every day has given Joe and I a chance to connect with ourselves, each other and our team in ways that have brought us closer together by building trust, spurring creativity, and allowing one another to explore new ideas without fear or judgment.

What is your biggest pet peeve? - +

JEN: I try not to sweat the small things, so I don't have a lot of pet peeves. If I had to pick one, I would say tardiness. Time is the greatest commodity you never get back.

What is one thing most people don’t know about you? - +

JEN: I've had three knee surgeries on my left knee.

What do you want to be remembered for? - +

JEN: I want to be remembered for making a positive impact on society. I hope Otherworld can not only fashion a net positive environmental and social impact, but also be an example for other businesses for years to come.

Your Cart ()

Your cart’s looking a little lonely 😱

{variant.name}: {variant.value}

Consumers also ordered...

  • Pure Matcha - Golde - Consumerhaus
    Golde

    Pure Matcha

    $28.00

    Say hello to Golde's cult-favorite superfood for energy + antioxidants. Pure Matcha is sourced from small farms in Uji, Japan for a ceremonial-grad...

    View full details
  • Pure Matcha - Golde - Consumerhaus
    Golde

    Pure Matcha

    $28.00

    Say hello to Golde's cult-favorite superfood for energy + antioxidants. Pure Matcha is sourced from small farms in Uji, Japan for a ceremonial-grad...

    View full details
Subtotal:

taxes calculated at checkout