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Dally

A personal care brand creating products that celebrate a slower-paced lifestyle.

  • Female-Founded
  • Clean Ingredients
  • Ethical Production
FOUNDER Kevin Egan & Elizabeth Egan
HEADQUARTERS New York, NY
Dally

Behind the Brand

Dally was founded by husband-and-wife team Kevin and Elizabeth Egan. Leading fast-paced lives in bustling New York City, Kevin and Elizabeth often took trips out of the city to relax and reset. After returning home from these trips, they would both find themselves daydreaming about the places that they visited and reliving the memories they had created. They began to think about how they could “bottle” these warm feelings and encourage slower, more intentional living. Given that most people use hand wash more times a day than any other household product, Kevin and Elizabeth decided to start their lifestyle brand with a line of botanical hand washes.

From the very beginning, Kevin and Elizabeth knew that they wanted to find a local manufacturing partner that could meet their standards for a clean-label, vegan, and synthetic-free product. They found their manufacturer through Google and visited the production facility to make sure they were aligned. With the vision of creating a design-driven brand, Kevin and Elizabeth partnered with design firm Pentagram to develop their free-flowing, whimsical look and launched Dally in late 2020. Dally’s premium hand washes — crafted slowly in small batches — encapsulate the notion of “dilly-dallying”, celebrating a slower-paced lifestyle and evoking unforgettable moments.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

We'll never forget launch day. We had put our heart into creating the product, brand, and company for almost two years so it was a little nerve wracking to debut it to the world. We had lined up some press and loaded up our social media posts and when the time came and it all went live and the visitors starting landing on the website and the orders rolling in I was ready to fall out of my chair. There's no more intense feeling!

What is your favorite thing to do in your free time? - +

We'll never forget launch day. We had put our heart into creating the product, brand, and company for almost two years so it was a little nerve wracking to debut it to the world. We had lined up some press and loaded up our social media posts and when the time came and it all went live and the visitors starting landing on the website and the orders rolling in I was ready to fall out of my chair. There's no more intense feeling!

What is an essential part of your daily routine? - +

Movement is the most important part of both of our routines. That can be stretching, a walk, or a full workout, but we have to do something and try to do it as early in the day as possible.

What is your biggest pet peeve? - +

Wasting time

What is one thing most people don’t know about you? - +

Liz's grandfather was a professional investor who created the cardboard six-pack that holds bottles

What do you want to be remembered for? - +

For working hard, being willing to take risks, and caring deeply for the people in our lives.

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