Behind the Brand
KOS was founded by Allan Stevens and Tony Stahl, longtime business partners who previously ran an electronic accessories business on Amazon. While managing their e-commerce business, Allan and Tony hired their first employee who was later diagnosed with stage-four pancreatic cancer and passed away after just months on the job. The death was an eye-opener for the co-founders, prompting Allan to adopt a plant-based diet that ultimately helped him lose 65 pounds. Around the same time, Allan and Tony — having spent a significant amount of time analyzing products on Amazon — began to realize there was a gap in the market for a tasty protein powder that was also vegan and keto-friendly. With their growing interest in plant-based nutrition, they decided to dip their toes into the category.
Allan and Tony launched KOS as a side hustle, developing two plant-based protein powder products to begin with. They envisioned plant protein to be a mainstream meal replacement, rather than a niche product, and designed their friendly and welcoming packaging to appeal to the masses. The brand saw almost instant success both online and in retail stores, eventually becoming one of the fastest-growing plant protein brands in the country. Today, KOS is a leader and pioneer in the plant-based nutrition category, infusing consumers with vibrant, sustainable, organic health and well-being through their suite of top-quality superfoods.