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Magic Mind

A productivity drink brand that makes matcha-infused energy shots infused with nootropics and adaptogens.

  • Clean Ingredients
FOUNDER James Beshara
HEADQUARTERS Venice, CA
Magic Mind

Behind the Brand

Magic Mind was founded by James Beshara in 2020. James, former CEO and co-founder of social payments app Tilt, was diagnosed with a heart condition called atrial fibrillation at the age of 26. He had suffered through a prolonged period of irregular heartbeats and heart palpitations until he one day decided to see a doctor. His doctor quickly discovered that James’ heart rate was over 170 beats per minute, in contrast to a normal resting heart rate of 60-100 beats per minute, and immediately rushed James to the emergency room. Just one hour later, James was undergoing a procedure to get his heart rate under control.

After further conversations with his doctor, James realized that the reason for his health issues was his extreme caffeine consumption. He had been drinking up to seven coffees a day to run his company Tilt, and knowing now that he needed to reduce his intake, James proceeded to spend the next seven years studying and experimenting with different formulas and nootropics to create a healthier morning ritual for himself. He rented a small commercial kitchen outside of San Francisco to develop a prototype and soon amassed 200 fanatic monthly subscribers. With this validation, James enlisted the help of six scientists and doctors to finalize his formula and traveled all over the world to build relationships with his suppliers. He built an organic following of over 11,000 followers on Instagram, and just five months after launching Magic Mind, the company grew to a $1 million revenue run rate. What started as a small side passion now fuels the days of thousands of people across the globe, and James remains an outspoken advocate for stress management and mental health.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

The best moments as a founder are when customers tell you about the impact the product is having on their daily life. The first 5-star review we got after launching talked about how Magic Mind allowed her to feel like she was a teenager again with the amount of productivity she saw in comparison to coffee or energy drinks, and that really validated our mission of helping the world ""Do More and Stress Less"". Every morning, I think about the thousands of subscribers who are using Magic Mind to elevate their day, and it is so energizing and inspring to keep working towards our mission.

What is your favorite thing to do in your free time? - +

I live near the beach in LA, and my wife, Cheney, and I love to surf. It's my favorite exercise by far, and it's one that's actually enhanced by being in the Magic Mind ""flow-state"".

What is an essential part of your daily routine? - +

Spiritual study in the morning before the kids wake up. Nothing I've found is more impactful than starting your day really feeling centered for what life might have in store that day. It sets my whole perspective to start the day.

What is your biggest pet peeve? - +

People who have worked with me know that I absolutely hate business acronyms or jargon. They are a crutch for describing things, and a few aren’t bad here and there, but when they proliferate, team-members aren't able to follow simple discussions and are often hesitant to ask what they mean (assuming everyone else must know it). So, I try to avoid acronyms and jargon as much as possible given the toll it takes on team-wide communication.

What is one thing most people don’t know about you? - +

I love music and philosophy as much as building companies. I started a philosophy podcast earlier this year called Yoga For Your Intellect that people can check out. It’s related to that sense of centeredness that I aim for each morning. And I release music on SoundCloud and Spotify under the name working_man. Always working, hah.

What do you want to be remembered for? - +

I hope that I am remembered as being a great father, friend, and a truly useful community member in all the different avenues of life, for where I live, for the companies I invest in, and for society as a whole. Our highest calling as humans is to be useful, and I try to fulfill that calling.

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