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Oat Haus

A vegan and nut-free oat-based spread brand that created the world's first spreadable granola.

  • Female-Founded
  • Clean Ingredients
FOUNDER Ali Bonar & Eric Katz
HEADQUARTERS Philadelphia, PA
Oat Haus

Behind the Brand

Oat Haus was launched in 2017 by Ali Bonar and Eric Katz, creators of the world’s first spreadable granola (a.k.a. granola butter). Ali, CEO of Oat Haus, personally struggled with a variety of eating disorders from her teenage years to her mid-20s and even after graduating from college with a nutrition degree. What started as a pure passion for healthy eating turned into an unhealthy obsession as Ali left for college, causing Ali to feel incapable of loving her own body and obsess over eating only clean foods. Eventually, she sought the support of a nutritional therapist who helped shift her perspective on food, and also decided to start an Instagram account to hold herself accountable through her recovery.

When Ali began to reintroduce her “fear foods” into her diet, she discovered that her stomach was no longer able to tolerate nut butter. Surprisingly, she wasn’t able to find any alternative nut-free spreads that resonated with or appealed to her. As a result, Ali began experimenting with various ingredients on nights and weekends, blending up oats and realizing — to her pleasant surprise — that they made the perfect spread. She knew she had to share them with the world. Once she had a formulation she was happy with, Ali and co-founder Eric launched the granola butter direct-to-consumer, simultaneously moving from San Francisco to San Diego to focus full-time on the business. Placements in Erewhon Market and Whole Foods were followed by a nationwide collaboration with Pressed Juicery and a Shark Tank appearance in October 2021. Through Oat Haus, Ali and Eric have helped others navigate their own relationships with food and live out their best lives.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

For me the most unforgettable moment was learning we were being put on shelves in whole foods. Until that moment our our product felt novel. Being stocked on shelves in whole foods validated Granola Butter and made me feel like this was truly something real.

What is your favorite thing to do in your free time? - +

Funny enough, my favorite thing to do in my free time is to cook or eat. I love making our product, but there is such a vast world of ideas and flavors to explore in our off time.

What is an essential part of your daily routine? - +

Exercise. Moving my body in the morning is a foundation for a good day. It resets my mind and body and allows me to truly awaken before I start my day.

What is your biggest pet peeve? - +

Getting asked continuously from everyone I will ever meet about our experience on Shark Tank. It was a great time. But we have such a larger story to tell than our 6 minutes on air. The IMDB credit isn't too bad though

What is one thing most people don’t know about you? - +

Truly how hands on we are as founders. The three of us made the first 150,000 Jars ourselves by hand before we made our first hire. We have used Ali's parents garage, my parents spare room, and my garage as our first warehouses. We do all steps of the process and have scaled up from nothing.

What do you want to be remembered for? - +

Creating the world's first-ever oat-based spread.

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