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Pineapple Collaborative

A pantry brand celebrating food through design-forward and premium pantry staples.

  • Female-Founded
  • Clean Ingredients
  • Sustainable Practices
  • Ethical Production
FOUNDER Ariel Pasternak & Atara Bernstein
HEADQUARTERS Washington, DC
Pineapple Collaborative

Behind the Brand

Pineapple Collaborative was founded by Ariel Pasternak and Atara Bernstein and started as a 30-person potluck in Washington, D.C. Ariel first established Pineapple in 2015 as a welcoming space for women to celebrate their mutual love for food, hosting gatherings and building a food-centric community. She viewed food as an expression of one’s identity, values, and style, and wanted to facilitate meaningful connections through a circle of like-minded women. By early 2017, Ariel knew that there was a larger business opportunity in Pineapple. She reached out to Atara, who she had met at a farmer’s market in the past and stayed in touch with, and the two women began to work together in a creative capacity. That summer, Ariel and Atara made the decision to start a business together.

While Ariel and Atara continued to organize thoughtfully-produced events and share engaging content, they also worked to create tangible goods as part of the Pineapple Collaborative platform. In 2019, they launched their line of pantry staples, starting with an olive oil and an apple cider vinegar. Ariel and Atara wanted to convey their support for a consumer’s individual choices through their branding and packaging, ultimately deciding to launch their olive oil tins in three different colors — yellow, white, and pink. The idea was to allow consumers to select their pantry staples in the same way that they would choose their other kitchen goods (such as a fruit bowl). Fast forward to today, Pineapple Collaborative has introduced several new additions to its product line and maintains a community of over 100,000. It is wholeheartedly dedicated to uplifting women in the food industry, amplifying their voices and their stories.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

ARIEL: Meeting so many of my heroes in the food industry and being able to interview them at events or for our podcast, Pineapple radio. Legends such as Najmieh Batmanglij or Joan Nathan or Alice Waters.

What is your favorite thing to do in your free time? - +

ARIEL: I love to go to the farmers market and cook healthy meals and bake whole grain, vegan, refined sugar free baked goods :)

What is an essential part of your daily routine? - +

ARIEL: Moving my body with joy!

What is your biggest pet peeve? - +

ARIEL: When people eat with their mouth open.

What is one thing most people don’t know about you? - +

ARIEL: I am first generation American.

What do you want to be remembered for? - +

ARIEL: Creating beauty and love in the world.

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