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Pow

A functional beverage mix brand offering coffee alternatives and adaptogenic functional creamers for reducing stress and increasing focus.

  • Black-Founded
  • Clean Ingredients
  • Sustainable Practices
  • Giving Back
FOUNDER Ezra Rufino
HEADQUARTERS San Francisco, CA
Pow
  • Wonder Matcha - Pow - Consumerhaus
    Pow

    Wonder Matcha

    from $40.00

    If you're looking for a serious boost in your health and daily performance, look no further. This magical blend of ceremonial grade matcha (from Uj...

    View full details

Behind the Brand

Pow was founded by Ezra Rufino, who struggled with chronic health issues from a young age. As Ezra got older, his symptoms — even despite the many different medications that he took — only seemed to get increasingly worse. When the COVID pandemic hit and Ezra’s health issues and stress levels reached a peak, he knew he had to find a better way to manage his health. He decided to take matters into his own hands.

Ezra began to test out new diets, incorporating functional mushrooms and adaptogens into his daily routines. He was shocked at the noticeable effects of these superfoods and ultimately switched out his coffee for matcha, reaping the benefits of the high antioxidant levels and more balanced energy. Ezra knew he wanted to share these incredible benefits with the world and decided to turn his discovery into a product. He formulated a blend of matcha, functional mushrooms, and adaptogens and began producing it in a commercial kitchen. Today, Ezra creates Pow in small batches each week, living out his mission to change the way we fuel and heal our bodies.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

There are so many moments I could think of, but really what sticks with me the most is just thinking about those first reviews that came in for the product. I was so happy and surprised to see how many people were enjoying the product, and how much of a difference it was making. It really kept me going, and the positive reviews still keep me going.

What is your favorite thing to do in your free time? - +

I love spending time with my dog! I have an incredible Pit-mix who I love to go out to the park or on bike rides with. I'm a huge fan of cycling (that's probably my second favorite thing to do) so when I get to do that with my dog it's a perfect pairing.

What is an essential part of your daily routine? - +

Every morning I spend about 2 hours getting myself in the right mindset before sitting down at my desk. The three things that are an essential part of that routine are learning something new (like taking an online course), some type of meditation practice, and getting outside.

What is your biggest pet peeve? - +

Ooooh, honestly I can't think of a pet peeve off of the top of my head. I can be a little antsy, so one thing that can be a pet peeve is anything that lasts too long and I have to sit still. For example, like a long dinner where I can't just get up and move around, or a meeting that's going too long.

What is one thing most people don’t know about you? - +

Most people don't know that I grew up in a yoga center and my parents are both yoga teachers. My dad still teaches yoga, astrology, and holistic medicine.

What do you want to be remembered for? - +

Just being someone that other people enjoyed being around.

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