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Revival Food Co.

A craft almond butter brand creating clean-label spreads in unique flavors.

  • Female-Founded
  • Clean Ingredients
  • Sustainable Practices
  • Ethical Production
FOUNDER Rachel Klein
HEADQUARTERS Indianapolis, IN
Revival Food Co.

Behind the Brand

Revival Food Co. was born in 2014 when former dancer and mom-of-3 Rachel Klein decided she was over the compromise she continually met when shopping for nut butter at the store. If there was a jar with clean ingredients, it tasted like cardboard. If it tasted delicious, it was full of ingredients she couldn't pronounce. She did what every great entrepreneur does and took matters into her own hands. She dusted off the food processor, bought a few ingredients she thought sounded good together and started blending. Fast forward a few months, she found a recipe that was pretty dang tasty and decided to jar it up in mini mason jars to give out as favors at her wedding. Waves of compliments from her guests got Rachel's gears turning and Revival Food Co. was born not long after.

Almost 8 years later, Revival sits on the shelves of over 1500 stores, including major retailers like Walmart and H-E-B. She created a line of 5 fun and unique almond butter flavors that taste as good as they make you feel, with minimal ingredients and no added sugar. Recently rebranding in the winter of 2021, Revival is on a fast track to making even bigger waves in the nut butter industry, and having a heck of a lot of fun doing it!

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

Back in 2015, we received our first-ever wholesale order for a grocery chain, and the order was for 250 cases of almond butter. At the time, we were producing in a tiny commercial kitchen with a stone grinder that could grind up about 20 lbs of almond butter every four hours, and then hand-mixing and hand-packing each jar... so, suffice it to say, this order took us a very long time to fulfill! We stacked all 250 cases in that tiny little kitchen, and it was so tight in there that we could barely move around to put labels on the jars! When it was finally time to bring the jars to the distribution truck, we removed the wrong stack of cases first (like a real-life Jenga), and they ALL tumbled to the ground, all over us. It was hilarious and catastrophic. We were producing in glass at the time, so some of it broke, and I felt like crying! The distributor was so kind and offered to help us in whatever way they could, but I look back now and think... ""wow, look at how far we've come"". I couldn't have even imagined Revival becoming what it is now, producing thousands of jars in a day for thousands of stores nationwide!

What is your favorite thing to do in your free time? - +

My absolute favorite thing to do in my free time these days is to play with my three kids -- we love to make forts in the house and read books inside of it, look for interesting bugs outside, or, best of all, have dance parties. They're so much fun to hang out with and I feel so blessed to be their mom!

What is an essential part of your daily routine? - +

One thing I just MUST do every day is my full skincare routine before bed. I love taking time to take care of my skin, wash my face, do a gua sha massage, use all of my moisturizers and serums, etc. It drives my husband nuts because I take so long getting to bed, but it makes me feel like the day is complete and like I've taken some time for me, even if the rest of the day was chaos.

What is your biggest pet peeve? - +

My biggest pet peeve is when someone is inconsiderate to others. If you know that it will bother a person by doing something, and yet you actively choose to do it anyways, I get very frustrated by that. Growing up, I was always the girl defending other kids from bullies and I feel like I'm still that person as an adult as I see internet trolls use and abuse the power that nobody gave them. I have no tolerance or respect for individuals that are inconsiderate to others.

What is one thing most people don’t know about you? - +

When I was in high school, I was on MTV's Made as part of the main girl's ""hip hop crew"". My high school best friend and I auditioned for the roles and got it, so we spent the last semester of our senior year being followed around school and the dance studio by MTV's cameras...we felt SO cool!

What do you want to be remembered for? - +

I want to be remembered as a woman who helped open doors for other women, especially mothers, to discover that they are capable of more amazing things than they could ever imagine. Growing up, I didn't think that I was capable of being anything other than a mother and a wife -- I thought I would just dance with a company for a while after college and then give it up to stay home with the kids that I had with my future husband. Well, I started down that road and quickly realized that I wanted more and happened to marry an amazing man who believed I was capable of more too. I never felt qualified to be a business owner, but did it anyway. I didn't feel qualified to analyze my finances, but did it anyway. I didn't know the first thing about starting a food business, but figured it out, and did it anyway! My whole business is a testament to what can happen when a woman pushes past her fears and insecurities, and does it anyway, I want to be a voice for other women to believe that they can do that too.

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