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steep & mellow

An adaptogenic tea brand offering functional mushroom teas in compostable packaging.

  • Female-Founded
  • Clean Ingredients
  • Sustainable Practices
FOUNDER Meg Pederson
HEADQUARTERS Toronto, Ontario
steep & mellow

Behind the Brand

steep & mellow was launched by Meg Pederson. Meg, who watched her entrepreneurial parents build businesses together as she grew up, always dreamed of creating something that could help others through nourishing the body and mind. As the COVID pandemic took over the country in 2020, Meg found herself stuck at home in quarantine without a job. She started thinking about what she could do to help herself feel more focused, energized, and rested. Meg decided to merge two of her greatest passions: fighting the harmful and unnecessary plastic pollutants from conventional tea bags as well as enhancing the body and mind through adaptogens and nootropics. She set out to create a functional tea that tasted exceptional and was better for the planet.

Meg focused on building a brand that felt approachable yet outspoken in its values, ultimately taking aesthetic inspiration from 1970s hippie culture. She worked relentlessly to secure ethically-sourced ingredients and 100% compostable packaging, including her tea bags, wrappers, and boxes. Following a referral campaign that Meg launched on Earth Day to raise brand awareness, steep & mellow launched direct-to-consumer right in the middle of COVID in 2020. Thanks to her efforts, Meg was able to gather an eager and loyal fanbase that raved about her teas as soon as they launched, helping to generate buzz through word-of-mouth. Today, steep & mellow continues to support its tea-loving community in becoming the best versions of themselves while minimizing negative environmental impact.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

It's hard to pinpoint just one thing that would be my most unforgettable moment since launching steep & mellow in April 2021 but if I had to narrow it down, I'd say getting picked for the Goop Holiday Giftguide just a few months after we launched was super cool. A total 'pinch me' moment.

What is your favorite thing to do in your free time? - +

I'm super passionate about being active and being outside in nature. Whether it's taking a spin class or going for an adventure with my dog, you can pretty much always find me movin and groovin.

What is an essential part of your daily routine? - +

A hot cup of tea before bed (I'm sure you probably could have guessed that though ;)). Most of my days are quite long and involve lots of screen time so I find the ritual of making and drinking tea in the evening really helps me wind down.

What is your biggest pet peeve? - +

When people are unkind. That's all.

What is one thing most people don’t know about you? - +

I'm a huge plant nerd. My home is full of all different kinds of plants - big and small. Someday I'd love to have a greenhouse and fill it to the brim with all sorts of different species of plants.

What do you want to be remembered for? - +

I love the Maya Angelou quote ""people will forget what you said, people will forget what you did, but people will never forget how you made them feel."" I want to be remembered for making people feel heard, important, loved, and cared for."

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