Behind the Brand
Three Spirit was established by co-founders Dash Lilley, Tati Mercer, and Meeta Gournay. The idea for Three Spirit was originally conceived by husband-and-wife duo Dash and Tati, who wanted to create a third way of drinking — besides “drinking” and “not drinking” — for people who enjoyed the social aspects of alcohol but not the side effects. They also both felt that too many non-alcoholic drinks were focused on what was missing, rather than what was going into them. Dash and Tati had the idea to create a line of functional non-alcoholic drinks made entirely of active plant ingredients, with the booze-free buzz coming from botanical alchemy. When Meeta — Tati’s friend and former coworker — heard about the concept, she was immediately excited and joined the Three Spirit team.
Dash, Tati, and Meeta partnered with an array of experts — including world-class bartenders, plant scientists, phytochemists, pharmaceutical scientists, and food scientists — to formulate their first line of mood-shifting drinks. Together, the team studied alcohol’s effects on the human nervous system, enlisting the help of herbalists and foragers to identify plants that could mimic a similar effect on dopamine, serotonin, and GABA in the brain. They then developed various techniques to extract the desired flavor and functional properties from plant material. Officially launched in late 2018, Three Spirit developed three functional drinks — Social Elixir, Livener, and Nightcap — each perfectly suited for different moods and times. Today, the company continues to bring new experiences to the world that have never before been sensed or savored.
