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UNiTE Food

A globally-inspired nutrition bar brand offering diverse flavors from around the world.

  • Female-Founded
  • Clean Ingredients
FOUNDER Clara Paye
HEADQUARTERS Yorba Linda, CA
UNiTE Food

Behind the Brand

UNiTE Food was founded by Clara Paye, a first-generation immigrant and former executive at a global plumbing manufacturing company. While working her corporate job, Clara would often find herself relying on protein bars due to lack of time. She always had some on her desk, but she never actually enjoyed the taste of the bars; she always considered them as “fuel” rather than a treat. No matter which brand she chose, Clara realized that all protein bars came in the same flavors: vanilla, chocolate, and chocolate peanut butter. There were no flavors that signaled comfort and nostalgia for Clara and her diverse, cultural friends. Not seeing herself represented in the protein bar aisle, Clara set out to shake up the status quo.

Clara started out by visiting ethnic grocery stores in her local neighborhood to observe which flavors people enjoyed. She also revisited her old childhood memories and reflected on what flavors felt near and dear to her heart. Having identified Churro, Mexican Hot Chocolate, and PB & Jelly as the first 3 UNiTE flavors, Clara worked tirelessly to bring her protein bars to life. She’s on a mission to create nostalgic flavors that represent real people and real places, inviting everyone to have a seat at her wellness table.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

The moment the first bars came off the production line - it was love at first bite. It was a two year process to get to that point, and I felt as if I was finally getting to hold my baby for the first time.

What is your favorite thing to do in your free time? - +

I love spending time with my young daughters and family. When I can, I do sneak away for tennis and play on a team.

What is an essential part of your daily routine? - +

Sleep! I'm not a night owl and love to turn in early and read.

What is your biggest pet peeve? - +

People who say one thing and do another. Integrity is everything about me.

What is one thing most people don’t know about you? - +

I'm an extrovert but inside I'm actually super shy.

What do you want to be remembered for? - +

Bringing wellness to those who are on the sidelines.

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