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WTHN

A modern wellness brand creating organic supplements rooted in ancient medicine.

  • Female-Founded
  • Clean Ingredients
FOUNDER Michelle Larivee & Shari Auth
HEADQUARTERS New York, NY
WTHN
  • Face Cupping Kit - WTHN - Consumerhaus
    WTHN

    Face Cupping Kit

    $40.00

    Treat yourself to an all-natural facelift with WTHN’S gentle face cupping kit. Face cupping is a traditional Chinese medicine technique to sculpt, ...

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  • Ear Seed Kit - WTHN - Consumerhaus
    WTHN

    Ear Seed Kit

    $45.00

    Looking to experience sweet relief with traditional Chinese medicine? Ear seeds carry a deep legacy in traditional Chinese medicine as a wellness t...

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  • Daily Calm - WTHN - Consumerhaus
    WTHN

    Daily Calm

    $39.00

    Who run the world? You. On these powerful, doctor-formulated supplements from WTHN. Channel your inner peace and calm with an energizing blend of o...

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  • Sleep Well - WTHN - Consumerhaus
    WTHN

    Sleep Well

    $39.00

    WTHN’s natural sedative will help you sleep peacefully every night. This powerful, doctor-formulated supplement is mixed with herbs and clinically-...

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  • Face Roller Kit - WTHN - Consumerhaus
    WTHN

    Face Roller Kit

    $34.00

    It’s time to roll away dark circles and puffy skin with WTHN’s gentle roller. Soothe your skin and eliminate fine lines for a more natural look. Th...

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  • WTHN

    Gua Sha Kit

    $40.00

    Looking to achieve glowing, healthy skin? Facial Gua Sha is a traditional Chinese medicine based beauty technique to sculpt, contour and reinvigora...

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Behind the Brand

WTHN was established by co-founders Michelle Larivee and Dr. Shari Auth. With over a decade of experience in healthcare under her belt, Michelle was working as a healthcare consultant when a ski accident left her with dislocated vertebrae in her neck and a fracture in her back. Suffering from chronic pain, Michelle tried physical therapy, muscle relaxers, and a variety of western medicines to no avail. One day, at the suggestion of her doctor, she decided to try acupuncture. The pain relief from her first session was instantaneous, and Michelle — exhilarated by the results — began to receive acupuncture on a regular basis. Over time, she noticed that she was sleeping better and feeling less stressed. As she grew more interested in ancient healing practices, she incorporated Chinese herbs into her diet and realized that she was also getting sick less frequently.

In 2016, Michelle was introduced to her eventual co-founder Shari through one of Shari’s clients. Shari, an acupuncturist with over 20 years of experience, had acquired licenses in a number of different fields including Acupuncture, Chinese Medicine, and Physical Therapy. Bonding over a shared interest in ancient healing and desire to help others, Michelle and Shari set out to promote eastern medicine in the western world. They spent almost 2 years formulating their products and building their flagship acupuncture studio, now open 7 days a week in New York City’s Flatiron district. Today, the WTHN team is on a mission to make acupuncture and herbal medicine accessible to the masses. Through a modern and approachable brand, they are spreading awareness of and educating consumers on the true efficacy of ancient healing.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

SHARI: When we came out with our acupressure mat in 2020, it was during lock down and people did not have access to their acupuncturist and massage therapists and I wanted to come out with a home solution for pain. Vogue featured the mat when it first launched and the consumer demand was high. We sold out in a couple of weeks! We ended up selling out three times in 2020 and it continues to be a product that really speaks to people. I love that people are gravitating, more and more, to self care.

What is your favorite thing to do in your free time? - +

SHARI: Spending time with my daughter + husband, gardening and doing yoga. I love to slow things down, close my laptop and tune into nature, my breath and the people I love.

What is an essential part of your daily routine? - +

SHARI: Taking herbs! I’ve been taking herbs everyday for 30 years to address my health complaints and goals. Whether it’s avoiding getting sick, needing more energy or improving digestion, herbs are an essential part of my diet.

What is your biggest pet peeve? - +

SHARI: Eating bad food when traveling. I’m happy to say it’s gotten so much better as much of the country’s eating habits have vastly improved through my lifetime.

What is one thing most people don’t know about you? - +

SHARI: I’m fun, funny and tolerant. I think a lot of “wellness” people can get uptight about their wellness routine. I like to be healthy, but I also like to have fun and enjoy life.

What do you want to be remembered for? - +

SHARI: Helping to pioneer holistic healing practices by making them more accessible and doing the education necessary for them to be u

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